Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Day 9: It's the final day of Navratri, often the largest day of celebration. On this day in India new businesses are started, children begin their formal education if they are at the right age, and past regrets (and many times debts) are left behind. It's a new beginning, fresh start, and is celebrated as such. Today, Pure Jeevan is celebrating in a big way, too!

Yesterday, Jim handed in his resignation where he works. He was closing old books, imagining new ones, and today markes his first step of his new life. He gave the office one month's notice, after which he'll be here in Portland. Our new life has officially begun!

The new Vitamix container arrived within two days (they knew we were hard core Vitamix users and put the container in the mail the day we ordered it to replace the broken one). So, what was the first thing we made in our shiny new container (after washing it, of course)? A DELICIOUS coconut smoothie!

I'm pretty sure I've said this before, but I'm thankful for so many things that it could take me a very long time to list them all. Today, however, I'm focusing on how thankful I am to have loving, supportive friends in my life.

When I was a child we moved a lot (every two years, on average). I continued to move a lot even after college, when it was no longer my mother making the decisions about moving.Why am I telling you this on a Thankful Thursday ?Because all of that moving around when I was a young child partly shaped the way I made friends.

Recently, the wife of a friend of ours decided that she wanted to lose 20-25 pounds. As far as we know, she follows pretty much a "Standard American Diet." We've heard that she doesn't care for red meat, but she does eat other meats, plus a good deal of dairy (which, we believe, she regards as a healthy food choice). She's apparently tried a number of exercise regimens, and a few fad diets, with no luck on losing these 20-25 pounds. (Frankly, we haven't seen her many times, but would not have guessed that she had 25 pounds to lose. But, we'll save "self image" as a topic for for further posts.) In any case... Frustrated, she decided to see a hypnotist!

Our friend accompanied his wife to the initial consultation. He said it was actually interesting. The hypnotist basically sits you down and walks you through some fundamental psychology, demonstrates a few of the primary principles of suggestion (e.g., showing you how easy it is to, say, imagine the sourness you would experience when biting into a slice of lemon), and then lays out how the program works.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

End of day 4:

Yesterday I decided to go ahead and consume what my body was telling me it wanted: cooked, fermented rice and lentil pancakes. Well, the restaurant nearby that makes the Uthappam doesn't serve them until 5pm and it was lunch time. So, I ordered the simpler, steamed, fermented rice and lentil patties called Idli.

Jim here... We had a whirlwind weekend last weekend when the uber-talented couple Rhio and Leigh came to Pittsburgh for a three-day visit. As many of you probably know, Rhio is a well-known pioneer of the raw food movement, having written one of the definitive books on raw foods, Hooked on Raw. She's also the host of a popular Internet radio show of the same name, for which Leigh serves as primary engineer and co-host. Both have extensive backgrounds in music, as well, which is fitting for such a colorful, vibrant couple.

Saturday, Rhio gave a two-part presentation to a capacity crowd at a local coffee shop / art gallery.Part One was a demonstration on making raw dairy-free yogurt using almonds (a technique demonstrated, I believe, on her new DVD, "What's NOT Cookin' in Rhio's Kitchen " -- available soon on her web site at www.rawfoodinfo.com). According to the yogurt eaters in the crowd (of which I'm not one -- never went in for much dairy), the recipe mimics yogurt perfectly! So, if you're a raw foodie who misses dairy yogurt, you're definitely going to want to connect wth Rhio to learn the technique.

Jim here... Just wanted to say quickly that I'm heading off to the Raw Spirit Festival (RSF) today! I'll be carpooling (or, vanpooling) with our friends Melissa and Dave Sokulski, their daughter Ella, and our friend Bethany. We're all volunteering at RSF, which should not only be a lot of fun, but should also be a great way to get to know many other fellow raw foodies.

So, we'll be arriving Friday to help set up, enjoying the festival over the weekend, and staying Monday to help them "break it down." Since we need to leave Monday, we'll likely miss a fun-sounding party at Rawbin's place Monday night. But, I'm sure it'll be a blast overall, and it'll also be fun to camp out again, as I haven't done that in a while. I especially hope I'm also able to light something on fire, as I always love the fire aspect of camping most. Maybe I'll run into some of those raw foodies who spin fire-poi and can learn a new skill!

After so looooong, the much-awaited Episode 6 is here of "Know Your Food"! Aren't you thrilled? Well, WE are. We're fantastically excited to announce that we have SIX thrilling new eipsodes "in the can" (as we film buffs like to say). So, here's the first of those six, in which your humble nutrition researchers reveal the hidden secrets of cacao, that delicious tropical ambrosia that opens your heart like nothing else. So, grab a raw chocolate snack of your choice and curl up in front of your favorite flat screen. Here's the vid:

Whoa, what'd you think of the "Monkey Brains" scene ! Have we finally used EVERY SINGLE hoaky feature of the Windows Movie Maker software? (Don't answer... Those were rhetorical questions.) In case you couldn't read some of the nutritional information, here's a summary of the key components of this delicious bounty from the Earth's equatorial regions. Raw chocolate contains:

For this Take the Time Tuesday, I'm going to do something different. I'd like to share with you some of my friends and family, people I'd be pleased for you to meet in person some day. They are all beautiful people, filled with love.

Take the time to meet...

Some of Pure Jeevan's Friends and Family!?



The birthday girl, Rhia, asleep on her beautiful Nani?

"My biggest problems are starches... I grew up with them so they are emotional comfort foods."

Well, it's great that you already understand that your desire for starches is mostly coming from an emotional connection with those foods. You're already much more aware of your body and its cravings than many others who are trying to lose weight.

If you have a strong connection with starches, then go ahead and eat them in the beginning of your journey to better health. Simply start by adding more and more fresh, raw, water-rich fruits and vegetables. The more you consume healthy fruits and vegetables, the more your body will begin to crave them (no kidding!! You will actually one day crave a salad as much as you're craving starches right now!).