Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Rita Romano, author of the widely available book Dining in the Raw and executive chef for many years at the Hippocrates Health Institute, is a true pioneer of the raw movement. We were thrilled to have the opportunity to visit with her and her two lovely Boston Terriers, Angel and Oreo. Here's PART TWO of our talk with her:

Ketchup

1 cup sun dried tomatoes, soaked for one hour

3 small fresh tomatoes

EVERYONE LOVES RAW TACOS!!! So, this week, we're going to show you FOUR "Makin' It Monday" videos instead of just one. These were filmed in Berkeley, CA, at our dear friend Carolyn's apartment. We hope you love these recipes. We actually eat raw tacos quite regularly -- especially when tomatoes are in season.

Thanks to everyone who has offered, so far, to help us out with our project (mentioned in yesterday's post). If anyone else thinks they'd like to help, we're looking for as many people as possible! We'll fill you in soon, just be sure to send us your email addresses if you haven't already done so. Thanks!

Here are more pictures of some of the foods we've been eating. Over the past year, we've pretty much been eating simple foods (except for the time I was preparing meals for the Raw Food Retreat). However, recently KDcat has been doing some extreme yo-yo eating between raw foods and packaged/unhealthy cooked foods. The back and forth has been causing her to experience a bit of a tummy upset. So, I've decided to make our meals a bit more exciting for her---so she'll possibly not feel so tempted by all of the colors and artificial flavors of the packaged "foods" she's been eating.

Talk about color...check out this salad I made earlier today:

Announcing: Pure Jeevan's Halloween Raw Pot Luck - A Costume Party for All Ages!!

When:? October 31, 2009, 6:00 p.m. - ? ?

Jim here... A few months ago, I was in our local food co-op's juice bar. I'd ordered an apple juice and had cringed when I saw the barista chop up four Granny Smiths and nonchalantly toss the whole lot, seeds and all, into the juicer. That juice was for someone else. So, when my order came up, I politely requested that he cut the seeds out -- a request he reluctantly granted, although not without showing considerable annoyance. My thinking was: Hey, those seeds contain cyanide! Why would I want to consume that, even in small amounts

But then... Have you ever known anyone who died from eating apple seeds? ?I know I haven't. Also, after mentioning this to a few people I know, I found that a number of them regularly ingest apple seeds. And, well, they're still living. So, is there any truth to the rumors? And, should we be concerned at all about this?

Jim here... It's not often that we're able to recommend a movie that's perfectly relevant to the raw food lifestyle. But, if you're a raw vegan and haven't seen The Curious Case of Benjamin Button, we highly recommend this film. Not only is it wonderful, but it's also, for much of the film, a nice metaphor for living the raw foods lifestyle.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

... just a quick interruption of "Crazy Week" to do two things:

1. Congratulate Natural Zing on their 8th year in business!

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Let me take you down,

'cause I'm going to

Strawberry Fields.