Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

Pardon the video quality there. A.J. and I shot that video at night and, although it looked decent on the camera's preview screen, the actual video came out almost totally black!? However, with a bit of video processing, we were able to salvage it. It's not optimal video, but it's at least watchable (and, hey, also conveys a little of that nighttime festival feeling).

A quick note about veganism before I share some additional info... As we've stated here many times, Pure Jeevan advocates a raw vegan lifestyle. What do we intend that to mean, exactly? Well, strictly speaking, veganism excludes all animal products, both in terms of diet and lifestyle.

Today, for Makin' It Monday, Jim has taken you through the steps of making a vegetable wrap. He came home for lunch, pulled the veggies out of the fridge, and the filming began. He quickly shows how just about anyone can prepare fresh, raw, delicious food in less than fifteen minutes. His goal was to get it done in under ten minutes, but it actually took about fourteen. Still, fourteen minutes to prepare amazingly tasty, delicious, and nutritious food is AWESOME!

Continuing with our Taco Week, here's a quick and easy (and delicious) salsa recipe. You can really have a lot of fun with salsa, and can get highly experimental if you like. Almost anything tastes great in salsa. This one is fairly basic, so feel free to spruce it up with some of your favorite ingredients. Let us know in the comments section some of your favorite variations so you may inspire others!

Some of you have noticed that we've seemed a bit silent, or asleep, here at Pure Jeevan. We haven't abandoned our blog or our readers, though! For the next two weeks, it may continue to look like we are sleeping, but in reality we are doing anything but that! :-)

Here are some pictures of some recent meals we've been testing in our kitchen...

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

My Story of Conquering the Myths of My 50+ Body

I ve been eating 100% live/raw food for a little over eight months now, and I believe it all started? well.... hmmmm? let s see. Last summer I was determined to do something once and for all about the weight that I put on since I turned 50, six years ago (well, almost seven years now ). It seemed that no matter how much I exercised or how much I ate ? or didn t eat ? nothing stopped the onslaught of impending bulk. Each year added a few more pounds until I hardly recognized myself! What happened? Who was I? Where did this strange body come from? I decided I needed to take this foreign body by the horns and wrangle it back into submission. Actually, I was gentler than that, but the determination was there.

Day 9: It's the final day of Navratri, often the largest day of celebration. On this day in India new businesses are started, children begin their formal education if they are at the right age, and past regrets (and many times debts) are left behind. It's a new beginning, fresh start, and is celebrated as such. Today, Pure Jeevan is celebrating in a big way, too!

Yesterday, Jim handed in his resignation where he works. He was closing old books, imagining new ones, and today markes his first step of his new life. He gave the office one month's notice, after which he'll be here in Portland. Our new life has officially begun!

Today we revive our occasional "Thankful Thursday" feature to give thanks for a special Internet destination: Twitter.com. We're sure a number of you who may be unfamiliar with Twitter may be asking, "What in the world does this have to do with raw foods "

In fact, there's quite a bit of raw foods "activity" on that site! But first, let's take a look at what Twitter is. Basically, it's a web site where you sign up with a username, and then you answer the question, "What are you doing " in 140 characters or less.

A partial group picture from the retreat.

The 3-Day Raw Food Spiritual Ashram Retreat was a success! All my time and effort that went into creating the event was well worth the experience. When Leela Mata and I discussed a possible raw food retreat about a year ago, I had no idea how to go about creating such an event. I have never done anything like this, so I approached it by asking myself: "What would I want if I was attending a raw food spiritual retreat " From there, I created a retreat that I would love to attend, myself. In fact, when it was completely organized and guests began signing up, I wished that an identical event existed that I really could take part in, as well!

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.