Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Today we're running another installment of our "Thankful Thursday" series. This time, we're especially thankful ... for YOU, the Pure Jeevan family! Who'd have thought, less than two years ago when launching this blog, that we'd make thousands of connections with others looking for inspiration on their raw food journey !!? It's simply astounding -- and we're still actually "just getting started."

As always, we're thrilled to provide information and inspiration. It's counter-intuitive, when you really consider it; "raw foods" may be just two simple words, yet there always seems to be more and more to talk about, more people to interview, more success stories to highlight, more recipes to contribute, more tips and tricks to share, more personal reflections to offer.

Jim here... Sorry for being away for so long. We've got SO much going on these days, it's mind-boggling! More on that later, as I have something in mind already for today...I should start by clarifying that I've been basically raw for almost 4 years now (high-raw, you might say). During the first nearly-two years, I still ate meat from time to time. Actually, I still ate (and drank) almost everything from time to time -- sugars, processed foods, alcohol, you name it -- only less than I did before, and within the context of a dietary intake consisting of a significantly higher percentage of living foods. In those early years, I'd estimate I was averaging 75-90% raw. Not bad ... I definitely experienced improvements in my health!

The big change in consciousness didn't follow until two years ago. (This is an interesting point because, as you can see, I wasn't "ready" for a bigger change for two years into eating a lot of raw foods!) I suppose the difference was that, during the early years, I was pretty much raw by default rather than by conscious decision. As Jules said in Pulp Fiction, "... my girlfriend's a vegetarian. ?Which more or less makes me a vegetarian..." Yeah, that was my case back then, too, although I certainly grew into it (and am thankful that I did).

Just a quick notice that we've posted our December 2009 newsletter. Each month, we email a link to our newsletter to all Pure Jeevan family members. (If you're not receiving that, you're mising out on a ton of awesome raw inspiration and information. You can click here to sign up -- it's free!)

We'll be back tomorrow to continue our coverage of the Chicago raw food scene. As I've been saying for a few days now, you won't want to miss these great interviews!?

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Guess what's pulling into Pittsburgh tomorrow evening? Here's a hint (if you don't already know after reading the title of this blog post!):

I suppose that, when you buy more produce than the average consumer, you come to observe a thing or two about that produce. We can't say for sure that our assertion is 100% true, but it sure does seem true to us. You see, we've noticed that produce we purchase at farmers' markets tends to keep longer than store-bought. Give it a try yourself, and see if your produce stays fresher longer!

Of course, there are many other benefits to shopping at farmers' markets. Aside from the produce being able to stay fresh longer, you're getting it in a much fresher state than store-bought. So, the things you eat first will be "extra" fresh tasting.

A few years ago, my dear friend Melissa and I decided to split the cost and order a raw food home study course (then known as The Dr. Ann Wigmore Program).Let me tell you, this was not a cheap program that we purchased, but at that time there wasn't as much free information available on the Internet like we now have.

Was it worth the cost? Well, kind of. Since we had both been reading and learning so much about raw foods (she had actually been raw for a long time many years before), much of the information wasn't new to us. However, if someone was newly learning about raw foods, the program would probably have been fantastic. The quality of the materials we received wasn't great (photocopies of photocopies that were sometimes difficult to read, and some videos that were blurry or difficult to hear), but at least we had a lot of information at our fingertips.

Jim here... About an hour ago, I purchased $68 worth of ice cream from a local supermarket. Bet you thought you'd never read something like that here, eh ? Well, don't worry -- Wendi and I haven't suddenly decided to binge on dairy products. You see, in my corporate job, I'm often the event organizer; today that meant ice cream gopher.

For some raw foodies, that scenario might seem rather cruel. You may be thinking: Isn't it tough to have to go purchase nine tubs of ice cream, two jars of maraschino cherries, two bags of marshmallows, four containers of flavored syrups, two cans of whipped cream, and numerous boxes of waffle cones ? No, it's not cruel at all. To me, it's now the same as running out for, say, office supplies.

Jim here... Exactly one month ago today, I announced my intention to do a month-long trial of a low-fat raw vegan protocol largely based on the well-known 80-10-10 diet. I posted a half-way point update on May 15th, and now here we are at June 1st already. So, are you ready for the thrilling conclusion

As I've stated before, I went into this experiment rather hard-core, with one full week of zero overt fats, and then gradually introducing a few richer ingredients (although keeping within the 10% fat ceiling). I found much of the past month to be an exercise in restraint and self-control, similar to the issue many people face when going raw while the rest of the family is still eating cooked foods.However, it got significantly easier as time passed.

Mistakes are bad, right Well, not always. Here's an example of a great one, and it's something that demonstrates a conviction I have about raw foods! You see, in all of this talk of moving to Portland, I made a huge gaffe recently in my thinking about finances.

You see, I was pondering the terms of a home loan one afternoon -- percentage rates, down payments, monthly payments, tax escrows, etc. It was all really dry, boring material. Suddenly, I thought to myself, "Wow, here we are about to buy another house, after owning this one for so many years. In less than 10 years, we would have owned this one outright, but now we'll be starting over again with a 30-year mortgage."