Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Here it is: Putting it all together. Here you'll see what we use for our taco shells and how we build up our taco. Quite often, we also make a raw sour creme using cashew nuts and lemon juice. But, for these tacos, it'll just be meat, salsa, and guac. Enjoy!

Back when we ate cooked foods (especially way back when our menu was not exclusively vegan), parmesan cheese seemed to be a staple of our existence (especially for Jim). We'd sprinkle it liberally on pasta dishes, salads, soups, and more.

As is typical for many raw foodies, you often realize after going raw that it was not always necessarily the food itself that you craved (no matter what it was); often it was simply the texture, the spices, the various flavors and tastes, etc. And that realization leads raw chefs to wonder whether the same experience can be recreated using only raw ingredients.

This experiment isn't looking so great, right now. I'm gaining weight.

I've cut fat out of my diet until my evening meal. Here's what I've eaten over the past few days:

Hi there, everyone!

We've been getting a lot of emails and comments about two subjects since we posted our itinerary, so we thought we should respond in a way to help answer the questions/concerns that maybe more of you may be having as well.

Aren't these videos wonderful? Today we have yet another special Raw Spirit interview for you -- the mega-talented Markus Rothkranz. What can I say about Markus? He's a true inspiration, a man who truly lives by his heart and inspires thousands of others on a daily basis. He's actually very tough to interview because he's so interesting and self-actualized, you really just want to hang and chat with him (but then you remember that you're on film and you should probably get back to asking questions that people will appreciate).

We don't always announce birthdays of friends and family here. But this particular individual is an integral part of the raw food community and we want you all to meet her!

Today is the birthday of the radiantly beautiful Penni Shelton! For those of you who don't know Penni, she's an incredible woman; she's got a heart of gold and is filled with love and compassion. She has been a loving friend of Wendi and member of the Pure Jeevan family for a very long time.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Jim here... Whenever I want to learn how to do something new, here's how I go about it:

>>> I practice. <<<

If you are in the Pittsburgh area this weekend, you are in for a real treat! Rhio will be visiting with us and she'll also be meeting with others during her two-part presentation for the Pittsburgh Raw Food Meetup on Saturday.You don't have to be a member of the meetup to enjoy this presentation. Below is information about the event you won't want to miss!

Two-Part Presentation by Rhio includes Dinner

Jim here... I'm back from Raw Spirit Festival East with roughly 4 Gigs of pictures and videos to sort through, as well as 17 pages of handwritten notes about my rawsome experiences. So, tomorrow, I'll begin the task of sorting through it all and posting all sorts of fun stuff (photos, videos, and tales of adventures).

For now, all I'll say is that Rawbin Anderson, RSF East Manager, did a spectacular job in orchestrating the whole event. Here's Rawbin:

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Jim here... A few months ago, I'd posted an article here on the topic of Cognitive Dissonance. This theme seems to crop up from time to time in questions people ask about the raw foods lifestyle. For example, one new raw fooder recently posted a question in a raw foods forum asking whether other raw foodies had reached a place in their lives at which things changed so much that they felt as though they were living a contradiction. Because this struck home for me, I'd like to reiterate my response, somewhat edited, below.