Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




As raw foods enthusiasts for many years, Wendi and I have had the pleasure of patronizing raw food restaurants literally from coast to coast. Between us, we've been blessed to have sampled a more diverse spread of raw gourmet foods than have most people. (We hope that many others get to do this as well!)

From time to time in anyone's raw journey, it seems inevitable that thoughts crop up about opening a raw restaurant. For some, it's likely no more than a passing fantasy; for others, it may well become a firm business goal. We believe this is a fine and noble goal -- one that we'd like to see more people accomplish!

Bunny Berry is back with a new 100-day Raw Fu challenge! If you've made a New Year's resolution to eat more raw in 2009, Bunny Berry's Raw Fu community may offer you the amazing support you'll need to meet your goal for the new year. Check it out!? Here's a snippet from Raw Fu:

And we re BACK! It s time to ring in the New Year with a New 100 Day Challenge. Take the plunge with 100 days of support, love, and lots of leafy greens. Bunny will be back with daily videos, vision boards, special Raw Fu celebrity guest stars, Breakfast with Bunny calls, and more Cutting Board Cam!

Join the Next Raw Fu Challenge NOW!

There's a peculiar yet recurring kind of argument I get from a number of people from time to time when the subject of diet or health arises. Basically, it goes like this: "Yeah, all of those vegetables and exercise might be good for you, and all of that meat and fried food I eat might be bad for me, but what if you get hit by a truck tomorrow "

This sort of perspective is interesting to me for at least two major reasons.

In a recent post we announced that we were interviewed by Rhio for her Hooked on Raw with Rhio radio show that airs on NY Talk Radio (formerly known as Tribeca Radio). Rhio is an amazingly talented woman; we encourage you to check out her Rhio's Raw Energy site that has a lot of helpful information about the raw and living foods lifestyle.

Rhio talked with us about all of the projects we've been working on. She was particularly fond of the All Raw Directory, but she was also thrilled about our cross-country raw food tour and the raw food publishing company that we'll be starting in the near future. She asked us about our successes with the raw food diet, about our daughter, and so much more. If you have the time, we'd love for you to listen to the interview and let us know what you think! It was our first professional interview and we enjoyed it!

Here's a link to check out interviews that Rhio has conducted: Hooked on Raw with Rhio/NY Talk Radio.

Ahh, yes... Ginkgo Biloba. What a distinctive tree, don't you think? So easy to identify, and so many reported health benefits. This one belongs to a neighbor that seems to have an affinity with Asian landscaping motifs. They also have gorgeous bamboo growing in their yard, and other Asian elements. I would have liked to have harvested some leaves to dry for some Ginkgo tea, but the owner wasn't around to ask. Perhaps some other time.

Hey everyone!? Just one long weekend left for Wendi and KDcat to (frantically) pack for their cross-country roadtrip. Yep, Monday night I'm dropping them on that midnight train to Portland. Wait until you see the spread of trip-snacks they're taking along. (We took some pictures of the raw foods smorgasbord sent by our generous snack sponsor, Natural Zing).

Today, since it's fun-filled Friday, I thought I'd share a little tale of frustration (although meant in kind of a funny way) relating to my own diet. You may have read my mini-manifesto a few weeks ago about my recent quest for simplicity. Well, Wendi and I have both largely maintained that kind of existence for a while now -- especially when it comes to the breakfast smoothies (pineapples galore!) and lunch salads. I have to admit that my energy seems to be trending upward very nicely!

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway " Well, it's simple: It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

Jim here... I thought it might be interesting to spend the rest of this week looking at some quotations we've come across that discuss obesity entirely outside of the context of diet. ?While these quotes focus on obesity, it's likely (in my opinion) that the authors' intentions pertain to almost any health challenge (obesity or otherwise).

Today, we're going to quote a well-known author, Marion Woodman. Tomorrow, we'll hear from Rhonda Byrne, Thursday Dr. Gabriel Cousens, and Friday I'll recap with something I posted on Facebook a while back from Tony Robbins.It should be an interesting week -- and, by the way, I'll tie all of this back into raw foods on Friday, and discuss then why the raw food diet makes a lot of sense for healing obesity and other health challenges even if, as these authors imply, one's diet may not be the sole or ultimate cause of one's health challenges.

You know about raw foods, I know about raw foods, and we both know people who know about raw foods. It seems like more and more people know about this lifestyle than ever before -- and that's absolutely true! But, it's still true that, on the whole, the average person on the street knows almost nothing about it. As such, if you're a raw foodist, you often find yourself in situations in which you're explaining it to people. (Obviously, as raw foods bloggers, we're more than happy to do so, of course!)

Amid all of these explanations to new friends and new readers, it's not too uncommon to hear people scoff at the idea in one way or another. Common objections include things like:

Jim here... Conventional wisdom says we shouldn't judge a book by its cover, right? Well, what about recipes? Should we judge them by their names?

When KDcat was young -- well before we followed a raw diet -- her friends sometimes scoffed at our typical vegan fare. After all, few kids would voluntarily eat "Pasta with Spinach Sauce."? But, we discovered, change the name and suddenly they're lining up for seconds. Instead of "Spinach Sauce," Wendi came up with "Jungle Sauce"! How exciting, right?

Jim here... I'd like to mainly talk about organics today, but thought I'd wrap that subject into a longer, rather quirky piece on ranking produce on some sort of a scale that would indicate how awesome (or awful) it is. See what you think...

Have you ever thought of arranging produce into a sort of "heirarchy of quality"? Well, I'm not going to attempt to do that here, but I would like to discuss the concept for a moment in order to at least explain what I'm getting at. While I've not yet attempted to do this exercise, I nonetheless occasionally envision a large chart or something that conveys my feelings about how I personally rank the quality of fruits and vegetables I put into my body. This all probably sounds vague, so let me share some examples.