Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Today is Wendi's Birthday, so please join me in wishing her all the best for the coming year! Since this was our first year in Portland, just an hour-and-a-half's drive to the Pacific, I'd known for ages what we were going to do to celebrate Wendi's birthday -- a picnic at the beach, of course!

A few days ago, the weather reports for the central Oregon coast cities unanimously agreed: Rain! ?But, after living here for a few months, one learns that a forecast of rain *never* means that it's going to rain all day long. Rather, it just means that it'll likely rain at some point, or at many points, in a given day. The rest of the time, it could very well be perfectly sunny outside!

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

It's been a while since we offered an update on Wendi's health challenge. So, I asked if she felt up to writing a blog post to let everyone know what she's going through, highlighting a few new directions taken of late. As usual, I added some color splashes and graphics here and there, just for aesthetics. But, the following post is from Wendi. -Jim

Many thanks and lots of love go out to all of you for the love and support you ve been sending my way. I can t spend much time at the computer, but Jim has been trying to keep up with my email and he s been passing along your love, concern, advice, and healing energy. Thanks so much for everything, including the things that have arrived through the postal service. I definitely feel the love from all of you and I want you to know that each and every one of you means so much to me! * blows kisses *

My nine days of mono meal eating are over! I'll write about the final day tomorrow.

April 14, 2008

Today I have even more energy. My tongue is coated more, however. It s not horrible, but it s definitely less red and more of a light pink. My eyes have continued to feel dry and my eyelids are heavy. What causes that, I wonder? My nails are whiter and harder, but they still break and rip when I m working around the house.

Jim here... As I may have mentioned a while ago, I joined a gym recently. I figured, with Wendi and Bailey living on the other side of the country, I might as well find something healthy to do with my alone time until I'm able to join them soon (aside from my seemingly never-ending quest to rid our household of 13 years of rampant accumulation). I joined on a whim, actually. There's a gym near my home called Planet Fitness. Honestly, I have no idea how they make money. A membership costs just $10/month -- and it's a Wal-Mart-sized place, too, absolutely packed with state of the art machines. (Actually, it's a franchise, so there could very well be one near you.)

In any case, it had been a while since I'd been inside an actual gym. I've certainly remained relatively active, of course. But being in a gym is a little different -- and certainly has its plusses and minuses. On the minus side, I've always kind of felt that, if you add up all of the time it generally takes to get (1) get ready to go to a gym, (2) drive there, and (3) drive home -- say, a half-hour, total, for those things -- then you could probably better invest that time in just going for a run for a half-hour, leaving straight from your home. From a time management standpoint, I'm not crazy about gym memberships (meaning not that physical exercise isn't worth the investment of time, but rather that there are ways to accomplish the same results in much less time).

Greetings, everyone! ?We've been away from regular blogging for what seems an *eternity*. When we left the airwaves, the raw food world was at total peace with itself -- bliss, harmony, sister- and brotherhood. Aside from rare, gentle disagreements among raw vegans on issues such as whether raw chocolate was mineral-rich or potentially taxing to your body's store of minerals, things were pretty much business as usual.

And then we moved away and took a little time off to regroup .. ?and NOW look at the state of the raw food zeitgeist: (1) long-term raw foodists just about everyhwere are now "eating a little bit of cooked food," (2) an enormous schism has emerged after the seemingly improbable development of many long-term vegans returning to meat eating, (3) informational summits and online meetings have been replaced by debates, and (4) let's face it, the supplements being discussed and sold are getting, well, much *weirder* than ever!

This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

I've been back from the Raw Spirit Festival for about five days, now. The first few days I couldn't stop crying. I have a lot to share with all of you, maybe more than you'll want me to share. While away some pretty amazing healing took place. I found myself lifted out of the past and delivered to the future, in a way. I am here, whole, and aligned with who I am on all levels.

Pure Jeevan means Pure Life (or Total Life). Raw food is only part of my life, part of who I am, part of my journey. So, I'll be openly sharing who I am here in this blog; raw food isn't going to be the main focus---it's just part of my story and part of what I want to share.

Until I can sit down to begin sharing everything that transpired while I was away and over this past five days, I'll share some pictures with all of you!

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!