Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




We just returned from the East End Food Co-op, where we answered raw food questions for two hours. We were still answering questions on our way out the door, and would have stayed longer but the place was closing. ;-) So, if anyone from this evening stops by our site and you still have questions, just comment here (or send me an email) and I'll be happy to answer them.

I'm more of a one-on-one kind of person, so I was a bit nervous about sitting in front of everyone to answer questions. Jim and KDcat were there to help me, of course, otherwise I probably wouldn't have been there at all. Once people started arriving, I was comfortable. The first people who entered the room were super sweet and I could tell they were genuinely nice people. Then little by little the room filled up, and I was surprisingly comfortable.Maybe in addition to all of the other positive changes in my life, my self confidence is getting better, too!

I receive many questions from our readers, and I am very happy to respond. I truly love helping others, but I don't do it just for them.When I was younger, many times I thought I was performing selfless acts of kindness whenever I'd help others. However, now I realize I am experiencing pleasure by helping others. I find it very rewarding, as though I am fulfilling my purpose in life.

Do you know what your life's purpose is? Do you believe there is such a thing These aren't rhetorical questions; I'm really interested in hearing your response. Well, I've known my life's purpose (actually, I have more than one) from a very young age, but it wasn't until recently that I began living it more fully. My purpose in life is to love others---to connect with others through an immensely deep and genuine love.One way I've found for spreading my love and realizing my purpose is by helping others.

When I answer questions for our readers, I speak from my heart. I think it's important to realize, however, that the answers we receive from others are *their* answers to similar questions. Maybe their answers will work for us, but maybe they won't.I've stressed this many times, but it never hurts to repeat it: Listen to others, hear what they have to share, but mostly listen to your own inner voice. We all have the answers deep within ourselves, even if we can't always hear them very well.

Jim here again... So, instead of Episode 1 of "Know Your Food," we present Episode 0.5, which documents the high drama of launching a video blog. Quite intense, my friends... Recall yesterday's installement -- when we captured the initial moment of inspiration in our library? Well, today's installment is a "confession cam" one, just like you see on every reality TV show ever produced.

The question is: Will we EVER actually launch our nutritional web show? Stay tuned...

Well, Wendi and our daughter, KDcat, are headed out this evening on a train for their cross-country tour. They didn't seem so sad to leave ... maybe it's because of the bounty they're taking with them! Check it out in the banner above as well as the snapshots below! (I've included a list at the end of many of the products.)

Natural Zing has been Pure Jeevan's favorite online source for all of our raw food supplies. They have been very supportive of Pure Jeevan for over a year, and they continue to amaze us with their love and generosity. You'll be hearing more about Natural Zing during the tour, because they're Wendi and KDcat's official snack sponsors for the trip!

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Many times we are asked about our grocery bill---how much do we spend each month on eating a raw, vegan diet? It's not something that's easy to answer, though. If we just blurted the amount out, people would be shocked (at a minimum) and insist that there's no way possible they could ever eat a raw diet because they can't afford it.

Our monthly expense at the grocery store has continued to climb since I first began eating raw foods. At this point, now that Jim is eating 100% raw, as well, our monthly expense has more than doubled from the time when it was only me eating 100%. That's a huge increase in money being spent each month. But, you know what? It's okay! Yes, I said it's okay that our expense has more than doubled and I'll tell you why after you take a look at what we purchased last week for our home.

Recently, we were asked how to balance meals when one individual is an under-weight-open-to-raw-semi-carnivore and the other is overweight and feels the need to be on a raw food diet to lose weight and regain health.

Many of you reading this will agree: It's wonderful that the partner is open to the raw food diet! That's going to make life so much easier. Many on the raw food path lack a supportive partner, and that's an issue we've discussed in the past here on the blog and will continue to address in the future.

Announcing: Pure Jeevan's Halloween Raw Pot Luck - A Costume Party for All Ages!!

When:? October 31, 2009, 6:00 p.m. - ? ?

I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.

Bunny Berry is back with a new 100-day Raw Fu challenge! If you've made a New Year's resolution to eat more raw in 2009, Bunny Berry's Raw Fu community may offer you the amazing support you'll need to meet your goal for the new year. Check it out!? Here's a snippet from Raw Fu:

And we re BACK! It s time to ring in the New Year with a New 100 Day Challenge. Take the plunge with 100 days of support, love, and lots of leafy greens. Bunny will be back with daily videos, vision boards, special Raw Fu celebrity guest stars, Breakfast with Bunny calls, and more Cutting Board Cam!

Join the Next Raw Fu Challenge NOW!

On August 31st, my project will be finished enough to present it as a

GIFT TO THE ENTIRE RAW COMMUNITY!?