Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Bunny Berry is back with a new 100-day Raw Fu challenge! If you've made a New Year's resolution to eat more raw in 2009, Bunny Berry's Raw Fu community may offer you the amazing support you'll need to meet your goal for the new year. Check it out!? Here's a snippet from Raw Fu:

And we re BACK! It s time to ring in the New Year with a New 100 Day Challenge. Take the plunge with 100 days of support, love, and lots of leafy greens. Bunny will be back with daily videos, vision boards, special Raw Fu celebrity guest stars, Breakfast with Bunny calls, and more Cutting Board Cam!

Join the Next Raw Fu Challenge NOW!

Jim here... Well, I may have lived 100% raw for nearly one year now (and mostly raw for a few additional years), and I have definitely witnessed the reversal of many physical ailments during that time, but I can say with certainty that, if raw actually cures people of allergies, it looks like I still have a ways to go before reaching that milestone. Here's a snippet from an article I published a few years ago in a book:

I believe I was roughly 12 upon learning of my allergy to poison ivy (the hard way, naturally). By age 14, I'd heard all of the poison ivy folk lore and "wisdom" out there -? that sensitive people like myself can inadvertently contract it via smoke from a nearby brush fire, that ingesting the plant's concentrated essential oil can reverse one's sensitivity to outbreaks (even, some said, to the point of complete immunity), that scratching spreads the rash, that scratching does not spread the rash, that going to get the shot and the steroids makes it fade more quickly, that calamine is best, that it's not, et cetera.

This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

Today, we thought we'd share another non-diet-oriented explanation of obesity. It's from Rhonda Byrne, author of the international multi-media phenomenon known as "The Secret," which provides readers with in-depth philosophical explanation and instruction with respect to the Law of Attraction.

Wendi and I have The Secret on CD, and often enjoy listening to it. I think, in fairness, we both have a few legitimate criticisms about certain aspects of it (and I'll share one or two, below). However, on the whole, many of the ideas within resonate deeply for us and we find much of the underlying message profoundly uplifting and empowering -- especially (for me) much of the discussion regarding maintaining a healthy, positive, optimistic attitude and practicing gratitude.

Today, for Makin' It Monday, Jim has taken you through the steps of making a vegetable wrap. He came home for lunch, pulled the veggies out of the fridge, and the filming began. He quickly shows how just about anyone can prepare fresh, raw, delicious food in less than fifteen minutes. His goal was to get it done in under ten minutes, but it actually took about fourteen. Still, fourteen minutes to prepare amazingly tasty, delicious, and nutritious food is AWESOME!

As you read this, calming violins open a familiar tune and that sweet mellifluous voice of Etta James soon enters your mind: "At laaaaaaaaassssst. My looooove has come along....." Great tune, right ! Well, it's appropriate here because, at LAST, here's the long-awaited Episode #9 of Know Your Food! That's right, friends, today we're going to explore the wondrous FIG in all of its sweet, soothing glory. One taste and happiness blossoms within you, washing over your entire being... We only wish that the following video was as professionally rendered as this paragraph of evocative prose... (but, we promise we'll get there one day).

In case you missed the actual nutrition info in that video (what little there was, LOL), here's the transcript:

Jim here... We know a lot of people who exist on a high-raw lifestyle, and many others who aspire to eat a 100% live food diet. I don't believe there is an exact threshold that makes one a "raw foodist." That term is more or less just a general description you might use about yourself or anyone. Aside from the labels, though... If you want to talk about recommended levels of raw intake for optimal health, quite a number of web sites and health books seem to recommend shooting for around 80% of one's intake to be raw, with a careful eye on the other 20%. We certainly agree with that as a good starting goal, adjusting upward or downward as you gain feedback from your body.

Of course, most of the people who do follow a high-raw diet are usually by definition highly health-conscious about any non-raw foods they eat. I've yet to meet, for example, a raw foodist who occasionally eats Burger King Double-Whoppers ?(although, I'm sure that seemingly odd combination must exist somewhere).

For today's Makin' It Monday feature, we'd like to present "Salsa Campechano." We'll have to admit, though, that we do not speak Spanish. So, we have to give some credit to Google's online language translator. When we went to name this recipe, Wendi suggested that this is a "manly" dish (since I created it). However, we didn't find the perfect Spanish word to fit the recipe.Then, considering the walnuts in the recipe, Wendi suggested that perhaps "hearty" was a better adjective. Google returned the Spanish word campechano for this, and we immediately thought: Yes!, that sounds just perfect!? So, here's an amazing recipe for you. It's a hearty salsa recipe, but I actually like to eat it as a soup.

Brutal Honesty. 100% Transparency. Unedited Feedback. Absolute Truth. ... How often are we treated to these things by those we know? How likely are we do conduct ourselves with these ideals in mind?

Propriety. Politeness. Decorum. Political Correctness. ... How often do these conventions in others prevent us from knowing what others think of us? How often do these conventions in ourselves restrict our own words when directed at others?

Jim here... A health-conscious friend of mine was feeling sick today. And, while I certainly do not advocate harping on the sick, I did have a very mild discussion with her when she phoned me for some advice. I asked, "Do you know what cognitive dissonance is "

"I'm not sure," she replied.

You're in for a treat with this recipe. Our Guest Raw Chef this week is Shivie Kaur, half of "The Cook and Butler" duo of TeamRaw. Wendi shot this video a few weeks back in San Francisco during Pure Jeevan's recent cross-country tour! While there, Shivie and her partner Cemaaj created and served a delicious gourmet meal for Wendi and KDcat. The blog post from that visit was here. So, here's Shivie sharing with you how to make an easy and delicious raw salad dressing!