Pure Jeevan Blog - Pure Jeevan Raw Foods

So, did you think we'd forget about Makin' It Monday during Wendi & KDcat's big cross-country tour? Absolutely not! ?While in Salem, Wendi filmed Kerry Matson demonstrating one of her favorite raw recipes -- heck, one of our favorites, too! I'd have to say that raw apple pie is one of the classic raw dessert recipes. Everyone interested in raw should know how to make this! (And anyone who tastes it will soon be interested in raw!)

Pure Jeevan is hitting the road? this weekend, heading to Chicago for some super-double-secret raw business stuff, returning late Monday. (Can't discuss it yet, but it's raw food related and ultra-cool. We'll get to it in due time, I promise.)?

Actually, it's going to be quite an interesting trip, as we have some very serious, very intense work to do in Chicago over the entire weekend, but we're not sure yet whether it'll be Wendi doing the work or me! It all depends on how Wendi feels -- and with Lyme, you just never know. So, one of us will be busy, the other largely free to explore the windy city with KDcaT and Th' Jooge.

Hi there, Pure Jeevan family! ?Jim here... A few weeks ago, I'd been reading about Bibi McGill, the guitarist and musical director for Beyonce. It was a fascinating piece (linked to below, actually) and, to my complete surprise at the time, touched on her fairly serious interest in raw foods -- and, wouldn't you know, she also lives right here in sunny Portlandia!

Soon, I realized that I'd seen her name around town before -- and Wendi did, too! There are these absolutely addictive kale chips, you see... (We like to get them at our local food co-op from time to time because they're truly something special.) ?But, until recently, we didn't piece it all together -- that one person manages to produce this distinctive brand of raw snacks, teach yoga classes here in Stumptown, AND somehow also tour the entire globe as lead guitarist ?for world-class acts like Beyonce and Pink!

We're into soft foods and treats these days, because Jim recently had a wisdom tooth extracted (KDcat insists he is less wise for having done so). We've been having a lot of fruit smoothies! I made a big mistake and created a smoothie with a grapefruit for the juicy part (I normally only use oranges). I don't care for grapefruit, because the bitter part just isn't appealing to me. However, I thought for sure that bananas and frozen berries would override the bitter taste of the grapefruit. It didn't, so I added some agave to the mixture and blended it again. Nope--still bitter. So, I asked Jim to taste it (he LOVES grapefruit) and he thought it was fantastic. He consumed the entire pitcher of the bitter concoction.

So it's time to continue that discussion on the aforementioned fringe one percent -- those people who will not accept your conscious intention to pursue your own health via this path. Please keep in mind during this discussion that we're only discussing just that one percent, not people in general. So, this is, I hope, relatively rare.

To begin, I'd like to stress a few points:

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

water

hydrogenated vegetable oil (coconut and palm kernel oils)

high fructose corn syrup

corn syrup

skim milk

light cream

less than 2% of:

sodium caseinate

natural and artificial flavors

xanthan and guar gums

polysorbate 60

sorbitan monostearate

beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

Jim here... We're at an interesting juncture here at Pure Jeevan. For the moment, we're still living a little more "in the box" than we plan to in the near future. One example of this is my personal excitement about Fridays. Oh, I suppose Fridays will always seem special to me somehow. But after years of the corporate routine, Friday remains the most welcome weekday.

Friday signifies the end of the five-day stretch during which most people do whatever they happen to do to pay the bills, to keep (raw!) food on the table, and a roof over their heads. While I know of and admire many people for whom the work week is generally meaningful and rewarding, I suspect that the majority of people go through it simply for the money. Sure, many "like" their job (or, perhaps more aptly, "don't hate it"), but I have met too few who absolutely love their jobs. (Come to think of it, I've met quite a number who actually do hate their work!)

"An ounce of action is worth a ton of theory." ~ Friedrich Engels

When people talk about goals and planning, two distinct camps tend to emerge, in my experience:? (1) the "aim then fire" types, and (2) the "fire then aim" types.? I've used those specific terms for a reason, and will return to them in a bit. But, let's look at the two types, and relate them to the way in which one might approach raw foods.

Jim here... We had a whirlwind weekend last weekend when the uber-talented couple Rhio and Leigh came to Pittsburgh for a three-day visit. As many of you probably know, Rhio is a well-known pioneer of the raw food movement, having written one of the definitive books on raw foods, Hooked on Raw. She's also the host of a popular Internet radio show of the same name, for which Leigh serves as primary engineer and co-host. Both have extensive backgrounds in music, as well, which is fitting for such a colorful, vibrant couple.

Saturday, Rhio gave a two-part presentation to a capacity crowd at a local coffee shop / art gallery.Part One was a demonstration on making raw dairy-free yogurt using almonds (a technique demonstrated, I believe, on her new DVD, "What's NOT Cookin' in Rhio's Kitchen " -- available soon on her web site at www.rawfoodinfo.com). According to the yogurt eaters in the crowd (of which I'm not one -- never went in for much dairy), the recipe mimics yogurt perfectly! So, if you're a raw foodie who misses dairy yogurt, you're definitely going to want to connect wth Rhio to learn the technique.

We don't always announce birthdays of friends and family here. But this particular individual is an integral part of the raw food community and we want you all to meet her!

Today is the birthday of the radiantly beautiful Penni Shelton! For those of you who don't know Penni, she's an incredible woman; she's got a heart of gold and is filled with love and compassion. She has been a loving friend of Wendi and member of the Pure Jeevan family for a very long time.

Guess what's pulling into Pittsburgh tomorrow evening? Here's a hint (if you don't already know after reading the title of this blog post!):