Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Yesterday, we talked about exceptions -- those non-raw food items that raw foodists sometimes allow themselves to eat. I listed mine, and a number of people here and on Facebook noted some of their own. (Seems a lot of us enjoy olives, by the way!) It struck me today that a natural follow-up to a list of exceptions would be a list of non-exceptions -- basically a list of things I personally never ever ever ever consume.

This makes sense, right? I suppose all people generally have three basic lists: (1) those things we eat regularly, (2) those things we eat sometimes, and (3) those things we never eat. Hopefully, none of us keep these lists etched in stone, as diets are dynamic things that tend to evolve over time. A few of the items I'll list below may only apply to my current practices, while others (like refined sugar) I hope to permanently exclude. So, let's see:

There's a peculiar yet recurring kind of argument I get from a number of people from time to time when the subject of diet or health arises. Basically, it goes like this: "Yeah, all of those vegetables and exercise might be good for you, and all of that meat and fried food I eat might be bad for me, but what if you get hit by a truck tomorrow "

This sort of perspective is interesting to me for at least two major reasons.

It's not much longer before I'll be serving all kinds of delicious foods to those attending the 3-Day Raw Food Spiritual Ashram Retreat! I've been working on the recipes and taking pictures to include with the bound materials going home with everyone attending the retreat.

It's always a journey.

That's basically my post today, boiled down into four words. From all I've read, from all of those I've talked with / emailed / interviewed, and certainly from all I've personally experienced, this is a key concept that, in my view, it's best to come to terms with as soon as you can.

Eating only mono meals is going pretty well. I'm on my third food, so far, and have ended day two. This evening I've started my third fruit: Pineapples!

I thought I'd share some recent pictures with all of you. Let me know what you think!?



Carob Peppermint Hearts

This is a recipe I created to take the place of a packaged raw cacao dessert that Jim loves. I don't like to eat cacao, because it disturbs my heart, so I use carob. A new raw friend asked for a recipe for this dessert, because she loved it so much, but I don't have one. I dump walnuts, coconut, agave, and peppermint oil into the food processor and mix until it's a consistency that can stick together. For Valentine's Day I shaped the mixture into hearts. Sweet!?

This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

It's been a while since we've made any major design changes around here. So, we thought a redesign was in order -- and we're happy to announce that we're about 95% finished implementing the new look. It's live and working right now, so we invite you to take a peek.

So many things have changed and/or been updated, not the least of which is the general look and feel of Pure Jeevan. (We did base the new design on much of the look and feel we established many years ago. But, the site has now been modernized -- adding a third column, leveraging more complex style sheets, and integrating more with social media sites like Facebook, and quite a few behind-the-scenes programming updates.)

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

I know this is our Fun-Filled Friday post, but I have to admit that most of today isn't going to be all that much fun. But, this weekend should be very enjoyable! We have some very special guests arriving tomorrow for a SUPER SPECIAL evening tomorrow night! Leela Mata, a beautiful spiritual teacher, has offered to visit my home and hold Satsang here. One of her extremely talented students, Devaki, will be joining her (and bringing a harmonium to play at Satsang!).

Jim here with a weird little story for today... I was at a business seminar early this morning and someone I know came up behind me at the buffet and said, "I'm getting in line behind you to see what you eat. You've lost weight and I want to lose weight, too."

"Well, it's no secret," I replied. "Just chow down on all of this great fruit they have." (I'd already piled my plate high with honeydew, cantaloupe, pineapple, and strawberries.)