Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

The raw food movement isn't creeping along anymore! Just recently I wrote that Angela Stokes was interviewed by CNN about her miraculous weight loss on the raw food diet. Well, today the shining star for the raw food community is none other than Philip McCluskey! He was a guest on CBS's nationally syndicated show called "The Doctors." Philip, if you don't already know, is down 200 pounds and his entire life has changed on raw foods. Like so many others, he is actively spreading the word about raw foods and health.

I don't watch TV, but we do have a television set for watching occasional DVDs. So, I planned on turning the set on and actually watching TV for the first time in I don't remember how long! However, I turned it on and realized I don't even know on what channel CBS is located. I tried to flip through the channels, but our TV doesn't automatically let you scan through channels for some reason. So, I was manually pressing and entering numbers into the remote control, but never found the correct channel. I'm sure I didn't miss it, however. In this community, we're all about supporting each other and spreading the word about raw foods and health. I am certain that within a few hours there will be a video up on YouTube of Philip's shining moment on CBS. Once it's available, I'll edit this post and include the video!

Last night I dreamed of meandering through an unfamiliar cityscape, following some lonely sidewalk next to a river at night, feeling particularly sad and miserable beneath dim yellow street lights. I wore a black suit, carried a highball glass, and was absolutely drunk!

Having crossed the river, I soon realized (even in my dream-drunken state) that I'd been wandering aimlessly. Feeling rather pathetic, I decided to walk back across the river and sober up in a casino that I knew was there. Drunk and depressed, I figured I'd just sit in front of a slot machine for a few hours.

Every Tuesday we introduce an individual or business that may be of interest to our readers. Our introductions vary from those that will help support your body, mind, spirit, or emotions. This Tuesday we are pleased to introduce an individual who brings a holistic view to her work and nourishes your body, mind, spirit, and emotions on all levels.

Take the Time to Meet

April 13, 2008

I noticed that since I ve been eating only mono meals, I seem to be consistently sleeping eight hours a night, as opposed to nine, or more. It s a dreary day today, yet I don t feel like I m tired or down, which is how I normally feel when there s not enough sunshine.

Many people have asked us about the Raw Spirit Festival (RSF): What is it? When is it? Where is it? Will we be going ? So, we wanted to take a moment to answer those questions.

It turns out that planning a 40-day/40-night cross-country trip is a LOT of work! (Who knew ??!) Wendi and I seem to be spending every waking moment planning this thing, which may explain why we've missed a day or two's posts here on Pure Jeevan. But, we're gearing up for something absolutely amazing -- and it all starts next week!? So, if there is a quiet day or two this week, just keep in mind that the rawsome content is going to be absolutely insane here starting late next week and continuing through March into early April!

Today, we wanted to extend a huge thanks to Jeff and Helen Rose, owners of Natural Zing, for offering to sponsor the snack portion of Wendi and KDcat's trip. Jeff and Helen understand that, being a raw foodie, it can be a little tough to be on the road for such a long time. Sure, Wendi and KDcat will probably be snacking on a lot of fresh fruit, but it's also nice to have some packaged raw goodies as well while you're traveling. So, Wendi and KDcat will be loading up on some of their favorites -- botija olives, Love Force breads, Gopal's power wraps, some nut butters, some raw chocolates, and more. So, in thanking Natural Zing, we'll be running banners and so forth along with our content during Pure Jeevan's trip.

As we said yesterday, we have some fantastic videos to share from RSF East last weekend. To launch a series of interviews, we want to reiterate that Pure Jeevan has always been a holistic site, meaning that we like to focus on all aspects of a human being's optimal existence (mind, body, spirit, and emotions). While it's not always "all about the food" here, it's also fair to say that it all really does start with the food -- super-nourishing 100% raw living foods! So, it's only appropriate that we begin this series of interviews with a raw food chef.

RawDawg Rory was a huge pleasure to meet and hang out with. The man exudes happiness, and it's quite infectious! We had a great time talking, and of course talked a lot about tasty raw foods. In this video, RawDawg shares a delicious dessert recipe. Here it is:

As promised, here is the picture again of the Mexican meal I created the other day. It will be served at the upcoming 3-Day Raw Food Spiritual Ashram Retreat (only a few spaces left!). Since many of our readers can't make it to the retreat, I said I'd post some of the recipes here in the blog. I hope some of you will try to create the recipes and let me know what you think!

Today we welcome an up-and-coming raw chef, Sam, from DebbieDoesRaw for the first of Pure Jeevan's new Makin' It Monday "Guest Raw Chef" editions. Sam will demonstrate how to make a simple Peach Pudding, which she tells us is the invention of her very good friend Anthony from Rawmodel.com. We think Sam did a super job! Don't you ! Sam, you're welcome to guest-host on our blog any time you like.

Jim here with another intriguing installment of Weird Wednesday.Look, I'm a hugefan of gigantic, mondo salads. If you (well, not raw foodists but most SAD-diet Americans) were to visit our house at lunch time, you'd likely think that the individual salads on our table are as big as the salads bowls put out for entire families (for those few families, relatively speaking, that serve any salad at all these days, that is).

Seriously, when I have enough prep time, I like to pile 'em high with organic green leaf (though I'll take red leaf or romaine frequently), tomatoes, carrots, onions, peppers, apple slices, pepitos, sunflower seeds, raisins -- basically everything but the kitchen sink.