Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




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As we'll show over the course of this week, the Raw Spirit Festival is about much more than just delicious, nutritious raw food. In fact, there's usually so many fun things taking place simultaneously while you're there that it's easy to forget about the foods completely!

I'd been there an entire day before realizing that there was a raw food court on site. (Mostly, I'd been dining on fruit I'd brought along and had stored in a cooler in my tent!). Thankfully, I did eventually discover the food court, and it was really something special. To call it a "food court" is almost demeaning, as that phrase brings to mind bland "mall food" restaurants that serve up mostly fast food fare. At the RSF, you're treated with many delicious options, which can make choosing a place to dine rather difficult!

At a recent raw food meetup, I was surprised that so many raw foodies aren't aware of the raw almond controversy. Maybe most of our Pure Jeevan family members aren't aware of the fact that most almonds are not raw. It's sad, but very true. In 2006 a mandatory almond pasteurization ruling was created. The rule was passed sometime in 2007, I believe, and since then it's been near impossible to purchase truly raw almonds. Maybe pasteurized almonds don't seem like a big deal to most people.

Raw almonds are alive, yet dormant until they are soaked. Once soaked (or moistened in the springtime rains when outdoors), they sprout to begin growing into almond trees. Once soaked and sprouted, the nutritional content of the nuts change significantly. They are alive and filled with protein and so much more!

Today's Jim's birthday!

This photo is from Saturday night. We had a sleepover birthday party to celebrate Jim's big day. The Pure Jeevan home was filled with loving friends, amazing raw food dishes, and vibrations from some fun group drumming!

Happy, happy birthday, Jim! May all your wishes come true and your life always be filled with health, love, laughter, and friendships! I love you!

I knew right away that I would be filing this under our "Fun-filled Friday" bannner. Finding pawpaws is a huge treat! They're surprisingly little-known, and also very surprisingly tropical in nature. Who would think that something this delicious and exotic-tasting would thrive in so much of the non-trpoical world!? In this video, you'll learn where to look for pawpaw groves, how to identify a pawpaw tree, and what pawpaws look and taste like.

Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

EDIT: This is NOT an advertisement.

Jim just thought it was interesting how he could easily substitute "raw food" in place of the ROM machine and have their advertisement make sense for the raw food movement.We will NOT be purchasing a machine like this. ;-)

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Persimmons are a tad unusual, aren't they? Perhaps they're simply uncommon. After all, few major grocers carry them regularly (at least, not in our area). But, occasionally, they crop up as a specialty, limited-quantity offering. That's more or less how we obtained some recently. Wendi *loves* them, so we quickly snatched up a few at our local co-op last week. Here's the vid (below).

Thanks again to BH and Janet McKee for being our special guests for this episode.

Wow, with literally years of raw food coverage under our belts here at Pure Jeevan, we don't think we've ever devoted an entire post to fermented foods. Well it's high time we do, don't you think ? Check out the video and then we'll discuss it further...

Wow, could this really mark 800 raw food blog posts ! ?We must be obsessive orthorexic raw foodies to have achieved that level of focused health editorial journalism! Post #800 deserves to be something really useful (not that the others aren't or do not deserve this), so we'd like to pass along a fun idea. I guess all of that talk of Donald Trump yesterday got me thinking about making deals. We make deals with others, of course, but I think we also sometimes can make them with ourselves.

I'm so glad to be out of the corporate business world these days, but I did pay attention while there, and perhaps even learned a thing or two. Today's post is related to that in a way. You see, I was once at a sales training seminar when the speaker advised following a "this job / next job" strategy with clients. What that means in business is that, when you're in the middle of one job working for someone -- say, for example, you're a printer working on a brochure for a company -- you would make a point of saying something like, "Hey, this brochure is going great. I was wondering what else is coming in the near term so that we can make sure to be ready for it."

To help keep all of you inspired, we ve asked some remarkable individuals to share their raw food stories with you. Enjoy! (Today's "My Raw Story" is also a special installment for our Diabetes Awareness Week!)

For today's Makin' It Monday feature, we'd like to present "Salsa Campechano." We'll have to admit, though, that we do not speak Spanish. So, we have to give some credit to Google's online language translator. When we went to name this recipe, Wendi suggested that this is a "manly" dish (since I created it). However, we didn't find the perfect Spanish word to fit the recipe.Then, considering the walnuts in the recipe, Wendi suggested that perhaps "hearty" was a better adjective. Google returned the Spanish word campechano for this, and we immediately thought: Yes!, that sounds just perfect!? So, here's an amazing recipe for you. It's a hearty salsa recipe, but I actually like to eat it as a soup.