Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




This past weekend we had the pleasure of Rhio and her partner, Leigh, visiting with us. Rhio was in town for a presentation on Genetically Engineered foods (more about that here) and she took the opportunity to spend some time with us. It was a lovely weekend and we talked about all kinds of things (yes, even non-raw food things!), laughed a lot, enjoyed delicious raw foods, and got to know each other better.

While they were here, Rhio and Leigh agreed to allow us to interview each of them for this blog. Since we needed to keep the interview under ten minutes (the maximum time allowed on most video sites), we decided to ask questions about topics we had already touched on with Rhio and Leigh during their stay--things we thought might be interesting for all of you to hear about.

I'm in the mood to eat lemons, so I figured for today's Makin' It Monday I'd search the Net for some lemon recipes. Well, look what I found!

Jim here... Well, I may have lived 100% raw for nearly one year now (and mostly raw for a few additional years), and I have definitely witnessed the reversal of many physical ailments during that time, but I can say with certainty that, if raw actually cures people of allergies, it looks like I still have a ways to go before reaching that milestone. Here's a snippet from an article I published a few years ago in a book:

I believe I was roughly 12 upon learning of my allergy to poison ivy (the hard way, naturally). By age 14, I'd heard all of the poison ivy folk lore and "wisdom" out there -? that sensitive people like myself can inadvertently contract it via smoke from a nearby brush fire, that ingesting the plant's concentrated essential oil can reverse one's sensitivity to outbreaks (even, some said, to the point of complete immunity), that scratching spreads the rash, that scratching does not spread the rash, that going to get the shot and the steroids makes it fade more quickly, that calamine is best, that it's not, et cetera.

Every week I introduce you to some companies or individuals I think may be interesting to you. This time, I want to intoduce you to some handy calculators that will help you monitor your daily intake of nutrients.

Take the time to meet...

I'm still sticking with my mono meal eating for Navratri. It's not as easy as I thought it would be, probably because I thought I wouldn't have any problems at all. Anyway, I'm sticking to it and we'll see if it makes me feel more energetic and healthy after the nine days are completed.

April 11, 2008

Sad Update: Our friend Michelle Pierson, interviewed here, passed away in July 2016 after a kayak accident in Hawaii.


We've spent the past three days focusing on the core subject of critical importance in the raw food lifestyle -- the FOOD! However, as most people will agree, it's also about so more than "just the food." Here at Pure Jeevan, we've always made a point to stress the holistic nature of our philosophy (mind, body, spirit, emotions), and we'll certainly continue to do that.

The Raw Spirit Festivals also do a magnificent job of illustrating this point. While they do offer *spectacular* raw foods and presentations centered around raw foods, you'll also find music, dancing, yoga, and other uplifting recreational activities all day long!

To help keep all of you inspired, we ve asked some remarkable individuals to share their raw food stories with you. Enjoy! (Today's "My Raw Story" is also a special installment for our Diabetes Awareness Week!)

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Jim here... It's not often that we're able to recommend a movie that's perfectly relevant to the raw food lifestyle. But, if you're a raw vegan and haven't seen The Curious Case of Benjamin Button, we highly recommend this film. Not only is it wonderful, but it's also, for much of the film, a nice metaphor for living the raw foods lifestyle.

Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!