Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Here's a short video from last Saturday when we were out distributing literature about reversing diabetes naturally and the raw foods lifestyle. In it, we interview a local man, R.T., who had stopped to talk with us, went on his way, and then returned again to where we were standing a few moments later rather astounded.

You see, he'd seen a "before / after" flyer showing Wendi's "pre-raw" pic next to her "raw" pic and couldn't believe the two pics were of the same woman!? Many people who have significant weight to lose (or, like R.T., know someone who does) wonder whether losing so much weight will result in saggy skin. He was so amazed at the transformation, he decided to come back and ask. So, here's the raw answer to that question...

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

I received an email from one of our lovely Pure Jeevan family members. Joanne is subscribed to our mailings and she received the ice cream cake recipe I had created for Jim back in January. Well, take a look at what she did with the recipe! It's LOVEly!

Hi Wendi!

I took Jim's birthday cake recipe to the next level.

Pure Jeevan hosts the Pittsburgh Raw Food Meetup this Sunday, November 2, at 3:00 p.m.! Click here for details and a map link. We hope you can make it. We'd love to spend time with you!

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"... a warrior's life is not about imagined perfection or victory; it is about love. Love is a warrior's sword; wherever it cuts, it gives life, not death."
~ Dan Millman, The Way of the Peaceful Warrior

During some "highway philosophization" (my term for pondering everything and anything while driving) this afternoon, I eventually began to think rather deeply about human aggression, and specifically about how people hurt other people. Mainly, I was thinking about individual aggreession, although, as a group, humans are unfortunately rather prone to it.Wikipedia maintains a list of ongoing conflicts (i.e., wars), in fact. According to that page, there are seven major wars happenning right now and 15 additional significant ones. Of course, there are scores of unlisted ones ongoing as well, most of which the average person has never heard about.

As promised, here's our interview with Leigh Crizoe, Rhio's partner and co-host of the Hooked on Raw Internet radio program. We think you'll love this interview, as it shows another perspective on raw foods and also gets into an interesting detox program that you may not have heard about. After 9/11, the New York City residents and workers close to ground zero breathed in highly toxic particulate matter for a long span of time. Rhio and Leigh live just blocks from the site, and both experienced respiratory troubles as a result -- especially Leigh, whose sweat began to stain his white t-shirts black! (Yep, you read that right: You'd actually sweat black! This happened to many ground zero workers, in fact.)

Who had the detox answer for them ?... Would you believe L. Ron Hubbard and Tom Cruise ? Apparently, detoxification was an area of high interest to Hubbard, the founder of scientology, who developed an intense regimen of saunas, vitamin supplements, and oils, all specifically for the purpose of ridding the body of toxins. According to Leigh, Tom Cruise personally funded and co-founded the New York program (which has proven highly successful!) after 9/11. (The official site for that detox program is here.)? Super-interesting stuff -- be sure to watch the video.

There's a peculiar yet recurring kind of argument I get from a number of people from time to time when the subject of diet or health arises. Basically, it goes like this: "Yeah, all of those vegetables and exercise might be good for you, and all of that meat and fried food I eat might be bad for me, but what if you get hit by a truck tomorrow "

This sort of perspective is interesting to me for at least two major reasons.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Guess what's pulling into Pittsburgh tomorrow evening? Here's a hint (if you don't already know after reading the title of this blog post!):

Last week for Take the Time Tuesday, I introduced you to a resource for meeting others in your local community. Today, I'd like to introduce you to an amazing place to meet others all over the world who are interested in raw foods!

Take the time to meet...

Just a quick notice that we've posted our December 2009 newsletter. Each month, we email a link to our newsletter to all Pure Jeevan family members. (If you're not receiving that, you're mising out on a ton of awesome raw inspiration and information. You can click here to sign up -- it's free!)

We'll be back tomorrow to continue our coverage of the Chicago raw food scene. As I've been saying for a few days now, you won't want to miss these great interviews!?