Mmmmmmmmm! ?I'm sitting here at my computer eating the Best Organic Fuji Apple Ever. Don't believe me? ?Here's a picture of the apple I'm eating right now:

Looks dee-lish, right? ?(Okay, so maybe it's not the most appetizing pic in the world...) ?Anyway, one interesting thing about this apple is that I bought it (a whole big bag of them, actually) because it was so cheap. (I'm on a relatively tight budget these days.) ?But, if it was so cheap, how could it be so tasty? ?(And organic, too!) Well, that's where the basic law of supply and demand come in. Whenever a crop is at the peak of its season, the supply rises considerably. Instead of the store receiving X number of bushels of apples, they receive 5X or more. So, they slash prices to move that kind of volume.

Read more: Delicious Idea for Produce... Putting the Economics of Raw Foods to Work For You!

Let's take a quick look at a few dessert pictures, then compare and contrast, shall we First up is a small slice of some normal pastry:

Looks sinful, right It seems to proudly display its bready crust, its gooey chocolate center, some sort of butter-rich top layer coated with lovable little bits and bobs, and a liberal sprinkling of confectioner's sugar to make the whole thing cute as a wintry scene from one of those holiday specials hosted by the claymation likeness of Burl Ives. I'm sure it's delightfully rich, too. A tad small, though, eh ? It's probably all anyone can take of such decadence without worrying about clogged arteries or putting in extra time on the tread mill for the next three days.

Read more: Why Not Have Dessert for Dinner?

As Pure Jeevan blog readers probably know, we're big fans of running ongoing series. A good blog can never have too many, really. So today we mark the official kick-off of another super series. We're calling these articles "Pure Jeevan Guides."

Guides to what , you may ask. Well, to various topics of interest to raw foodies, of course!

Read more: Pure Jeevan Guide To: Raw Pasta Making Supplies

Jim here... Anyone else like a good funky beat ? Who's familiar with Kool & the Gang's 1973 classic, "Jungle Boogie"? Surely a lot of people know that awesome tune. If you do, recall some of the main lyrics: "Get Down Get Down, Get Down Get Down!" That's the tune I want you to keep in mind as you read this post. Hear the drums, the bassline, the electric guitar, the horn section, the voices, the phrasing, the overall dynamics of that distinctive groove. Consider how magically it all comes together.

So, Wendi called me this morning and said, "Why don't you put a blog post up about your new challenge "

Read more: Jim's Raw-Powered Pushup Challenge Launches

Thanks to Bitt, yesterday, for pointing out that one possible misinterpretation of yesterday's post (on celebrity weight loss) could be that "thin = healthy." I'm sure that, while there are countless wonderful benefits to being a famous actor, one of the less wonderful aspects of that life must be the pressure to remain young, thin, attractive, etc. It would seem realistic to me to assert that, additionally, women are held to even more objectified standards than are the men out there (although, in fairness, note that 6 of the 11 stars profiled in the Yahoo feature linked to yesterday were in fact men).

In any case, the post's intention was never to imply that one's weight is necessarily the best indication of one's overall health. After all, we all know thin people afflicted with serious health challenges.

Read more: Thinness vs. Healthiness

Hey everyone!? I hope you're doing well. We started out the week with a great video from Joe, Tracey, and Heather. I thought I'd stay with the video blog format for a while, as I've been capturing some outstanding stuff here in Chicago. (We're here until Thursday.)? Well, a few of the vids are "okay," but the bulk of them are absolutely amazing, so be sure to check in every day for these great Chicago vids. (BTW, I'll dub this series, "The Chicago Raw Food Scene," although partially misleadingly so, as the videos are not always *about* Chicago, per se. Rather, we shot all of the videos *in* Chicago. So, pardon the slightly misleading banner graphic.)

Read more: Veritable "Wal Mart of Produce" Discovered in Chicago, Pineapples for $1.49!

Hey, where the heck is Pure Jeevan this week ??? Sorry for the silence on our end; we're actually in Portland, Oregon, closing on our new digs -- the new HOME of Pure Jeevan!!! Exciting stuff, but we're SO busy that we may not be able to blog again until the week of June 7. But, we'll definitely return by then, and maybe even post a thing or two from here. It all depends on our internet situation. In any case, it's SO wonderful to be taking direct action on the future on Pure Jeevan. It's a huge leap of faith on our part, but it seems right by all accounts. So, see you soon when we return! -Jim & Wendi