Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here with a weird little story for today... I was at a business seminar early this morning and someone I know came up behind me at the buffet and said, "I'm getting in line behind you to see what you eat. You've lost weight and I want to lose weight, too."

"Well, it's no secret," I replied. "Just chow down on all of this great fruit they have." (I'd already piled my plate high with honeydew, cantaloupe, pineapple, and strawberries.)

At a recent raw food meetup, I was surprised that so many raw foodies aren't aware of the raw almond controversy. Maybe most of our Pure Jeevan family members aren't aware of the fact that most almonds are not raw. It's sad, but very true. In 2006 a mandatory almond pasteurization ruling was created. The rule was passed sometime in 2007, I believe, and since then it's been near impossible to purchase truly raw almonds. Maybe pasteurized almonds don't seem like a big deal to most people.

Raw almonds are alive, yet dormant until they are soaked. Once soaked (or moistened in the springtime rains when outdoors), they sprout to begin growing into almond trees. Once soaked and sprouted, the nutritional content of the nuts change significantly. They are alive and filled with protein and so much more!

Before we moved to Portland, Oregon, land of all things fresh and organic within walking distance, we had to drive quite a distance to reach the food co-op (the only place that had a good selection of organic produce and other raw food necessities). So, we only went shopping about once a week. It took a lot of trial and error to find ways to keep our weekly produce fresh for about a week.

We learned which fruits and vegetables stay fresh the longest, and which go bad the fastest. Based on this, we stocked the refrigerator accordingly (and used up the produce accordingly, as well). The fruits and veggies that stayed fresh the longest were stored in the backs of the shelves (things like carrots, beets, broccoli, cauliflower, apples, etc.). Next we stored the greens that lasted a pretty good amount of time (like kale and collards). And in the front of the shelves and in the door, we stored the more delicate greens (like lettuces and herbs).

Jim here... Here's part two of a video of Wendi showing how to make raw pasta. (If you did not view part one yet, click here to go there now.) She, with the help of her friend Melissa (of Food Under Foot), prepared a beautiful platter of pastas and some sauces that we all enjoyed when I returned home yesterday for lunch.

We hope this video shows you even more how fun and delicious eating raw foods can be!

Jim here... Here's a compilation of vids from my little Flip camera, all taken over our weekend roadtrip to Washington, D.C. It's not all strictly raw-food related, but does include some raw tips. First up, you'll see our rawsomely packed food coolers. Between using ice and frozen fruits, everything kept cool just fine.

Early in the video, Wendi shares a handy tip for keeping your smoothies cool on the road. If you're going to drink your smoothies right away, you might have little concern for keeping a drink cold. However, we had eaten breakfast already and knew we wouldn't want to get into our smoothies for another hour or so after leaving. Frozen berries to the rescue! (Just make sure to hunt down a large glass bottle with an opening large enough to pour frozen berries into.)

Jim here... Thought I'd cross-post a discussion I put up on Give It To Me Raw yesterday.

Recently, I saw an article advocating a ban on banana consumption based on the premise that, if you don't live in the tropics, you have no business eating tropical fruit. Pointing to transportation costs and the related environmental impact of such transportation, the article argues that, by eating bananas, you're contributing to the destruction of the environment.

There's SO much to celebrate lately! Check it out:

Our dear friend Robin (aka Rawbin) celebrates her birthday today. We created a fun video for Rawbin, who has the ability to make anyone laugh! Rawbin blogs here and you can read her "My Raw Story" installment here.She's also the east coast Raw Spirit Festival representative. (RSF east happens August 29-30, 2009 in Maryland. More info here.)

I'm in the mood to eat lemons, so I figured for today's Makin' It Monday I'd search the Net for some lemon recipes. Well, look what I found!

In this special five-part series, Joanna Steven uncovers where some top vegetarian athletes get their protein. Here's part four, focusing on Brendan Brazier's take on this issue.

GREEN LEAFIES

Brendan Brazier is one of only a few professional athletes in the world whose diet is 100% plant-based. He s a professional Ironman triathlete, bestselling author on performance nutrition, and the creator of an award-winning line of whole food nutritional products called Vega. He is also a two-time Canadian 50km Ultra Marathon Champion.

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway "? Well, it's simple:? It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.