Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Thinking of Writing a "My Raw Story" Piece for Pure Jeevan's Blog

Fantastic! We d love to consider running your raw story to help inspire others. Please know that the "My Raw Story" series isn't only about success with weight loss on the raw food diet. It's about an overall life change that happens when a raw food diet is followed. We want to hear how your life was dramatically changed by adopting a raw food lifestyle. Below are some guidelines to help you submit your story:

Day 9: It's the final day of Navratri, often the largest day of celebration. On this day in India new businesses are started, children begin their formal education if they are at the right age, and past regrets (and many times debts) are left behind. It's a new beginning, fresh start, and is celebrated as such. Today, Pure Jeevan is celebrating in a big way, too!

Yesterday, Jim handed in his resignation where he works. He was closing old books, imagining new ones, and today markes his first step of his new life. He gave the office one month's notice, after which he'll be here in Portland. Our new life has officially begun!

Jim here... Wow, did you read yesterday's post ? Wendi is away for a month starting today. That's like a year in Internet time, right?

So, I guess I have the blog to myself for a while. So strange... I mean, I helped her set it up back in late '07, contributed numerous articles and a lot of behind-the-scenes time along the way, and then got really involved here (regularly -- daily, even) about a year ago. But, I never "had the keys" all to myself for a long spell. I feel as though I've been entrusted with something important, you know ? I must control that strange compulsion within me to, you know, run a silly cat video or something. But, I'll resist and keep things on-point. (LOL)

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

We now have two more raw food snack companies sharing some of their goodies for the retreat gift baskets! A special thank you go out to:

Jim here...? Ahh, yes, you noticed, didn't you ? We'd started posting a video series called "Know Your Food" recently, promising to shoot for it being a DAILY series -- only to have its presence totally disappear as though Harry Houdini himself had taken control of our blog.
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Well, we just wanted to post a quick explanation for you. Short answer: Know Your Food is coming back SOON!? We've been at work on so many amazing projects here at Pure Jeevan, a few of which we needed to complete prior to officially launching Know Your Food in a big way.
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To put it metaphorically, Pure Jeevan can be thought of as an enormous hang glider. With hang gliding, you have to make sure everything's in order before jumping from the cliff and soaring freely above the landscape. (Ummm, not that we've ever actually hang-glided. What IS the past-tense of hang-glide, anyway )? So, we're just checking the rigging and so forth right now.
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When we do step off that precipice, though... wow, you won't believe the cascade of huge announcements we'll have for the raw foods community. Know Your Food (which will return soon, prior to all of the huge announcements we have in store) will return in all of it's YouTube-esque glory very soon. So, thanks for your patience in that matter!
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One more thing:?

Our friend Kevin Gianni is turning 30 this weekend. When you do the math, that means he was born December 7, 1978, which was pretty much the apex of the disco era in America.It's no wonder the man struck the above pose in our back yard; dude's got the Village People in his blood! So, it would be really nice if you boogied down to his site, www.RenegadeHealth.com, and wished him a happy birthday. He's also on Twitter -- cast a shoutout to: @KevinGianni.

The new Vitamix container arrived within two days (they knew we were hard core Vitamix users and put the container in the mail the day we ordered it to replace the broken one). So, what was the first thing we made in our shiny new container (after washing it, of course)? A DELICIOUS coconut smoothie!

Is cacao dangerous or is it a super food? Anyone who's been learning about raw foods knows about raw cacao (check out a recent episode of Know Your Food: Cacao). It's raw chocolate without all the processing and additives normally included in the chocolate bars many buy from standard grocery stores. In its raw form, cacao has different nutritional components than typical processed chocolate. Many claim that raw chocolate is filled with mega doses of nutrients, making it a super food, and therefore extremely healthy for the human body. Others claim that even in its raw state, cacao is a stimulant that taxes the human body and cacao is more like a poison than a food. I've heard murmurs about negative effects of cacao for many years, but that was always subdued by the vociferous praise of cacao.

Recently, my friend Kevin Gianni (The Renegade Health Show) spoke out about cacao and his experiences with it. Kevin is well known in the raw food community, so his words came as a shock to many people. He explained in his video (below) that he developed a rash on his stomach. After much investigating and diet changes, he came to the conclusion that cacao was causing the rash (eliminating the cacao caused his skin to clear). He also stated that cacao had been stripping his body of vital minerals. Kevin pointed out that he was simply sharing his own experience with cacao, possibly shedding some light on a subject that may need to be further investigated. He advised others to take a look at their own reactions to the food, to see if they are experiencing any problems.

This weekend is all about having fun! We'll be working on the menu for the upcoming 3-Day Raw Food Spiritual Ashram Retreat that I've organized for the end of May. What does it mean to work on the menu? Well, it means I'll be making and sampling all kinds of gourmet raw food dishes this weekend!

Jim here... During one of our marathon sessions at a Border's book store, I recall reading somewhere about the notion of a fruit's "intention" to be eaten. It's been a few years since I've read that, but I immediately resonated with the notion that many fruits, nuts, vegetables, and seeds are actually evolved to be eaten by other living beings and, therefore, to consume them (or their fruits and seeds) is to participate in a wonderfully nonviolent act that is in perfect harmony with a kind of primordial Earthen symbiosis. Whether these plants, vines, trees, etc. feel a conscious intention to have their fruit eaten by others is a matter of metaphysical conjecture. But, within the context of discussing vegetarianism, the argument is certainly relevant and fairly strong.

If you walk up to a farm animal, it may be impossible to estimate what's going through its mind, but I feel intuitively that it isn't, "Please kill me and eat my flesh." In other words, there's no "intention" present in that scenario. On the other hand, it's very easy to imagine that a tree produces fruit, knowingly or not, in order to produce offspring. Throughout the entire evolution of that tree, part of that reproductive process has involved animals (including humans) eating the fruit and then "redistributing" (which is a nice way of putting it, I suppose) the seeds naturally.