Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Here's a rare question a Pure Jeevan family member recently asked:

I eliminated 100lbs on raw food, but I've been "stuck" for the last year. I feel absolutely amazing when I can stick to raw food, but it's sooo hard when time is limited!

First, congratulations on your success with the raw food lifestyle! You must be feeling like a new person, even though you feel a bit stuck right now.

Jim here... About an hour ago, I purchased $68 worth of ice cream from a local supermarket. Bet you thought you'd never read something like that here, eh ? Well, don't worry -- Wendi and I haven't suddenly decided to binge on dairy products. You see, in my corporate job, I'm often the event organizer; today that meant ice cream gopher.

For some raw foodies, that scenario might seem rather cruel. You may be thinking: Isn't it tough to have to go purchase nine tubs of ice cream, two jars of maraschino cherries, two bags of marshmallows, four containers of flavored syrups, two cans of whipped cream, and numerous boxes of waffle cones ? No, it's not cruel at all. To me, it's now the same as running out for, say, office supplies.

It's time for a little Phun Phriday Philosophy. (I hope you don't mind a little levity as we end this glorious week ) It just occurred to me that philosophers and self-development gurus commonly admonish against "attachments." Isn't that true ?We're attached to our egos, our possessions, our relationships. All attachments are bad, it is said. I believe one of the primary tenets (Noble Truths) of Buddhism centers on this very thing -- that our attachments cause suffering.

Well, all of that may be food for thought. But, when it comes to food for your body, I'm here to tell you that attachments are GOOD -- especially, when we're talking about the shredder attachment for your food processor!? Oh, don't lie to me, fellow raw foodie (or raw aspirant, as the case may be): You know you've neglected this wonderful tool, haven't you? -- relegated it to some unimportant place in the back of a kitchen drawer somewhere, right ! Well, it's time to rediscover the shredder blade! Your mission, should you choose to accept it, is to reconnect with this delightful food processor attachment.

I was just thinking about a particular phenomenon, but don't know what to call it. This is something I used to notice mostly after watching movies, although it's something that happens all the time in life -- and I think it does in fact relate to diet, so I'll share. Here it is:

Ever leave a theater after viewing a particularly uplifting film Recall what it's like for a moment. You walk outside, maybe with friends or family, still filled with that magical feeling of having visited another world, or having been moved beyond words, or being filled with inspiration. There's a glow about you, and the air seems sweeter as you stroll out to your car, absolutely care-free. You spin around as you walk, laughing with your friends, joking and hugging each other, engaging in imaginative conversation all the way home -- and the spell lasts for a good long time thereafter. Oh, I love, love, love great movies!!!

Those consuming a raw food diet sometimes use a dehydrator to prepare raw food dishes. They do this at low temperatures, below the point of actually cooking the foods, to intensify flavors, reduce the amount of moisture in the dish, and sometimes to take the chill off something they'd rather serve a bit warmer than straight out of the refrigerator. There is a practice that we've seen, however, that is actually cooking the very foods were taking such great measures to consume raw! Let me share an experience I had when I first started eating raw foods, that will help explain how some of us may be cooking our foods by mistake.

In the beginning of eating raw foods, my entire family loved the Vegetable Stir-Dont-Fry I used to make (you can find that recipe in the free eBook you downloaded when you first visited our site). One day I created a double recipe so we could eat more the next day, without going through the process of preparing it again fresh. The following day I took the bowl of Stir-Dont-Fry out of the refrigerator and put it into the dehydrator to take the chill off. It wasn't warming up fast enough on such a low temperature, so I thought I'd just cover the dish a little bit to trap in some of the heat that seemed to leave each time I checked the dish and stirred it around. So, I took a plate and placed it on top of the bowl with about an inch, or two, opening.

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway "? Well, it's simple:? It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

We're extremely busy this week with some home projects, so we figured we'd simply share a few interesting photos each day. Here's today's -- a big plate of freshly picked cherries from our yard! ?These are smaller cherries than you'll find in stores. We believe they're sour cherries, which is a very healthy variety, even though they're not as tasty as Bing's or Ranier's. ?They're reportedly good for pies, though. I've eaten tons of them so far; ?they're at their peak at the moment here.

I tell you... the dangerous thing about cherries is something you'll only discover when you're out there on a ladder, standing on that tip-top rung (which clearly states: "Do NOT stand on this rung!"), and you're reaching higher and higher for that next bunch of nature's goodness. Even in this situation, you find yourself thinking: "If I could just reach a *little bit* higher!" ?Sooner or later, you have to realize that some cherries are there for the birds, squirrels, and raccoons.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

As Pure Jeevan blog readers probably know, we're big fans of running ongoing series. A good blog can never have too many, really. So today we mark the official kick-off of another super series. We're calling these articles "Pure Jeevan Guides."

Guides to what , you may ask. Well, to various topics of interest to raw foodies, of course!

I'm in the mood to eat lemons, so I figured for today's Makin' It Monday I'd search the Net for some lemon recipes. Well, look what I found!

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!