Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




There is a certain irony that takes place when you launch a raw foods web site because, no matter how much you love and believe in what you do, no matter how solid the proof may be that the information you're providing is true and accurate, no matter how clearly it can be demonstrated by analyses of blood tests or tons of "before and after" photos that this lifestyle heals the human body, you're still pretty much bound by legal best practices to include a full disclaimer on your site. And, as much as you just write it once and kind of forget about it, it's always there. For practical reasons, of course we understand all of that. But beyond all of that, there's an implied message that "only a medical doctor" really knows what's best for you.

Well, in fact, we DO recommend working with a competent health professional. But what we do not endorse here is simply accepting whatever that professional has to say without question. So, the operative word would be "competent" in that recommendation.

... just a quick interruption of "Crazy Week" to do two things:

1. Congratulate Natural Zing on their 8th year in business!

Back when we ate cooked foods (especially way back when our menu was not exclusively vegan), parmesan cheese seemed to be a staple of our existence (especially for Jim). We'd sprinkle it liberally on pasta dishes, salads, soups, and more.

As is typical for many raw foodies, you often realize after going raw that it was not always necessarily the food itself that you craved (no matter what it was); often it was simply the texture, the spices, the various flavors and tastes, etc. And that realization leads raw chefs to wonder whether the same experience can be recreated using only raw ingredients.

Here's the next component in our raw taco recipe -- the guacamole. This is Wendi's favorite component! Enjoy!!!

Next weekend I'll be at the Green Festival in Washington, DC. helping Natural Zing at their vendor booth (I'm completely in love with Natural Zing because of their honest business ethics and commitment to having the highest quality products available---and the president is a truly beautiful individual). My dear friend RawBin will be picking me up next Thursday for a RAWsome weekend and I'll fly back on Monday!

Here's a list of some Green Festival facts from their Web site:

For today's Makin' It Monday feature, we'd like to present "Salsa Campechano." We'll have to admit, though, that we do not speak Spanish. So, we have to give some credit to Google's online language translator. When we went to name this recipe, Wendi suggested that this is a "manly" dish (since I created it). However, we didn't find the perfect Spanish word to fit the recipe.Then, considering the walnuts in the recipe, Wendi suggested that perhaps "hearty" was a better adjective. Google returned the Spanish word campechano for this, and we immediately thought: Yes!, that sounds just perfect!? So, here's an amazing recipe for you. It's a hearty salsa recipe, but I actually like to eat it as a soup.

Jim here... We've always been fans of the Simply Raw people -- or, as I call them, the "Reversing Diabetes Naturally" people. Or ... are they the "Raw for Thirty" people? Seriously, they should probably settle on one name, don't you think? In any case, they emailed us again lately to let us know about a new video promotion they're doing, in which they'll be sharing some great videos from Morgan "Super Size Me" Spurlock, David "Avocado" Wolfe, Mike "Natural News" Adams, and Dr. Joel Fuhrman. (Sorry, I don't have a nickname for Dr. Fuhrman yet.) I haven't yet seen the videos, but I'll be checking them out ASAP to hear what these gents have to say in order to further awareness about this important topic. Here's the link:

>>> http://tinyurl.com/SimplyRawVids

In some wonderfully literary sense, there must be some kind of unique metaphor that could be constructed around the process by which cabbage turns to kimchi. Personal growth is not always easy, as any success technologist will surely tell you; ?there's a lot of doubt and oozing and off-gassing involved -- and yet, the final product is surprisingly pleasing to the palate.

Yes, it's time for us to update you on our first-ever kimchi experiment. If you want the short version:? I believe we have been successful! For those of you with a few more minutes, I'll share some of the lurid details. Highlights of our experiment included:

Continuing with our Taco Week, here's a quick and easy (and delicious) salsa recipe. You can really have a lot of fun with salsa, and can get highly experimental if you like. Almost anything tastes great in salsa. This one is fairly basic, so feel free to spruce it up with some of your favorite ingredients. Let us know in the comments section some of your favorite variations so you may inspire others!

Jim here (again!) A little over a month ago, we couldn t contain our excitement about an online contest to win the best job EVER ? living as caretaker of a tropical island in Queensland, Australia, on the Great Barrier Reef for 6 months (and being paid $100k for the task!).

The deadline has come for this and, as we promised, we BOTH applied. You saw my video, below. Here's Wendi's application. Once again, we hope you'll view the video & rate her a 5!!! You can click the screenshot above, or go there directly via this link. (As I said below, I ve heard that the rating system can get a little screwy on that site ? that you need to wait for it to load and maybe mouse over the rating part first. But, a 5-star rating would really help, as would the traffic, even if you don t watch the entire video.)

"An ounce of action is worth a ton of theory." ~ Friedrich Engels

When people talk about goals and planning, two distinct camps tend to emerge, in my experience:? (1) the "aim then fire" types, and (2) the "fire then aim" types.? I've used those specific terms for a reason, and will return to them in a bit. But, let's look at the two types, and relate them to the way in which one might approach raw foods.