Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Jim here... During one of our marathon sessions at a Border's book store, I recall reading somewhere about the notion of a fruit's "intention" to be eaten. It's been a few years since I've read that, but I immediately resonated with the notion that many fruits, nuts, vegetables, and seeds are actually evolved to be eaten by other living beings and, therefore, to consume them (or their fruits and seeds) is to participate in a wonderfully nonviolent act that is in perfect harmony with a kind of primordial Earthen symbiosis. Whether these plants, vines, trees, etc. feel a conscious intention to have their fruit eaten by others is a matter of metaphysical conjecture. But, within the context of discussing vegetarianism, the argument is certainly relevant and fairly strong.

If you walk up to a farm animal, it may be impossible to estimate what's going through its mind, but I feel intuitively that it isn't, "Please kill me and eat my flesh." In other words, there's no "intention" present in that scenario. On the other hand, it's very easy to imagine that a tree produces fruit, knowingly or not, in order to produce offspring. Throughout the entire evolution of that tree, part of that reproductive process has involved animals (including humans) eating the fruit and then "redistributing" (which is a nice way of putting it, I suppose) the seeds naturally.

Yesterday, we covered the concept of "unsubscribing" from unhealthy practices. This was of course based on the common Internet practice of subscribing and unsubscribing to various things like newsletters and email lists. I receive quite a few of these each day, many raw foods ones and many non-raw ones. Among the non-raw, one that has been interesting to me lately is called the Art of Non-Conformity, penned by Chris Guillebeau. Basically, Chris' site chronicles his adventures in reaching his personal goal -- to travel to every country in the world! Along the way, he writes about all sorts of out-of-the-box things, as the blog name implies.

Today, he posted something that is remarkably insightful and applicable to our subject matter here, even though his context was completely different. The entry, entitled simply "Before and After," discusses the drinking water problems in much of Africa, focusing for the moment on Liberia. Atop the piece (the "before" picture) is a muddy water hole, the only source of drinking water for one village. The next picture (the "after" shot) shows a different, very happy village obtaining fresh, clean water from a newly installed well. Chris closes his article with the following quote:

This has been floating around the web for a day or two, but for those who haven't seen it, here's former President Bill Clinton talking about his plant-based diet, and what he hopes to gain through it. How amazing to see an *American president* discussing this sort of thing!! Who'd have ever imagined this (considering the strength of the beef and dairy lobbies in this country)?

Stories like this give me hope that the world will become more health conscious -- and will begin to understand that things like irradiation, GMO technology, pesticides, and all of the scary discussion floating around about the "Codex" are all unnatural, unsustainable, and unhealthy for us and for the planet. All you need is love -- and delicious organic foods! Glad to see Bill Clinton advocating this.

After so looooong, the much-awaited Episode 6 is here of "Know Your Food"! Aren't you thrilled? Well, WE are. We're fantastically excited to announce that we have SIX thrilling new eipsodes "in the can" (as we film buffs like to say). So, here's the first of those six, in which your humble nutrition researchers reveal the hidden secrets of cacao, that delicious tropical ambrosia that opens your heart like nothing else. So, grab a raw chocolate snack of your choice and curl up in front of your favorite flat screen. Here's the vid:

Whoa, what'd you think of the "Monkey Brains" scene ! Have we finally used EVERY SINGLE hoaky feature of the Windows Movie Maker software? (Don't answer... Those were rhetorical questions.) In case you couldn't read some of the nutritional information, here's a summary of the key components of this delicious bounty from the Earth's equatorial regions. Raw chocolate contains:

In a recent post we announced that we were interviewed by Rhio for her Hooked on Raw with Rhio radio show that airs on NY Talk Radio (formerly known as Tribeca Radio). Rhio is an amazingly talented woman; we encourage you to check out her Rhio's Raw Energy site that has a lot of helpful information about the raw and living foods lifestyle.

Rhio talked with us about all of the projects we've been working on. She was particularly fond of the All Raw Directory, but she was also thrilled about our cross-country raw food tour and the raw food publishing company that we'll be starting in the near future. She asked us about our successes with the raw food diet, about our daughter, and so much more. If you have the time, we'd love for you to listen to the interview and let us know what you think! It was our first professional interview and we enjoyed it!

Here's a link to check out interviews that Rhio has conducted: Hooked on Raw with Rhio/NY Talk Radio.

It turns out that planning a 40-day/40-night cross-country trip is a LOT of work! (Who knew ??!) Wendi and I seem to be spending every waking moment planning this thing, which may explain why we've missed a day or two's posts here on Pure Jeevan. But, we're gearing up for something absolutely amazing -- and it all starts next week!? So, if there is a quiet day or two this week, just keep in mind that the rawsome content is going to be absolutely insane here starting late next week and continuing through March into early April!

Today, we wanted to extend a huge thanks to Jeff and Helen Rose, owners of Natural Zing, for offering to sponsor the snack portion of Wendi and KDcat's trip. Jeff and Helen understand that, being a raw foodie, it can be a little tough to be on the road for such a long time. Sure, Wendi and KDcat will probably be snacking on a lot of fresh fruit, but it's also nice to have some packaged raw goodies as well while you're traveling. So, Wendi and KDcat will be loading up on some of their favorites -- botija olives, Love Force breads, Gopal's power wraps, some nut butters, some raw chocolates, and more. So, in thanking Natural Zing, we'll be running banners and so forth along with our content during Pure Jeevan's trip.

Jim here... It's not often that we're able to recommend a movie that's perfectly relevant to the raw food lifestyle. But, if you're a raw vegan and haven't seen The Curious Case of Benjamin Button, we highly recommend this film. Not only is it wonderful, but it's also, for much of the film, a nice metaphor for living the raw foods lifestyle.

As promised yesterday, here s the Pure Jeevan cross-country tour itinerary! Will Wendi and KDcat be in your town or city? If so, please be sure to let us know, so they can meet you in person! We re all very excited that Pure Jeevan will be meeting some of you in person very soon!

We'll be posting a button on the right side of the blog later this week. When you click on the button, it'll take you to an up-to-date itinerary of all cities on the tour, as well as any talks/gatherings, etc. that may be going on. On that page, you may also be able to view some live video streaming of Wendi and KDcat as they're out and about finding the perfect location for Pure Jeevan. Stay tuned for more info!

After leaving the windy area of Prescott Valley, AZ, Wendi and KDcat headed up to Sedona. Today is part one of their Sedona visit, focusing on their visit with raw chocolatier, Kelly Johnson. We'll pick up with Wendi's travelogue, where we last left off:

It was great driving to Sedona, since I have a fond place in my heart for this magical spot. I'll talk more about that later, though. When we arrived, went directly to a raw restaurant I remembered visiting a few years ago. The name had changed, and there was a lot more going on there.

KDcat and I placed an order for some food to go (we wanted to have a picnic, rather than be inside when there was so much beauty around), and then met the lovely Kelly Johnson. Kelly is one of the owners of the raw restaurant and he agreed to do a quick interview to tell us about the restaurant and what had changed since the last time I was in Sedona.