Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




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Jim here... A few months ago, I'd posted an article here on the topic of Cognitive Dissonance. This theme seems to crop up from time to time in questions people ask about the raw foods lifestyle. For example, one new raw fooder recently posted a question in a raw foods forum asking whether other raw foodies had reached a place in their lives at which things changed so much that they felt as though they were living a contradiction. Because this struck home for me, I'd like to reiterate my response, somewhat edited, below.

What fun do you have planned for yourself today, this weekend, or sometime in the near future? If the idea of having fun feels a bit foreign to you, then we sure are glad you found our blog. We'd love to encourage you to have some fun every day, but to especially have extra fun on the weekends (or whenever you have a couple of days off in a row).

What makes the weekends so special? For most people the weekends are a time when your schedule isn't dominated by weekly work commitments. It's a time when you can (no matter how busy your life is) probably arrange your days the way you'd like. So, why not arrange some time for fun? If you can manage it, try to arrange an entire weekend of fun for yourself!

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Jim here... Wow, what a great week it's been here at Pure Jeevan, focusing on diabetes for five straight days!? To cap it off, I have some fun news to share:? Tomorrow is Wendi's birthday!? And, guess what ? When I asked her what she wanted to do to celebrate this year, she said she'd like to devote her special day to spreading the word about the Movement ot Reverse Diabetes Naturally. So, we made some calls and sent out some press releases.

A few venues were enthusiastically receptive, so we're hitting the streets tomorrow -- celebrating Wendi's birthday by handing out diabetes awareness literature! Here's the press release I sent to the media, which tells where we'll be. If you're from Pittsburgh, we hope you'll stop by to say hello and/or ask questions about natural diabetes reversal and of course raw foods!

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Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

This recipe is an adaptation of one from "Rawvolution", by Matt Amsden. As of this point in time, "Rawvolution" is my favorite recipe book. Most of the recipes are high in sodium and fat, but very satisfying for those who are used to eating cooked foods.

Egg-less Egg Salad

Today is my birthday!!! I have always loved birthdays---my own, as well as those of my friends and family members. Some people don't make a big deal out of birthdays, but I think they are super special! For me, celebrating a birthday isn't about the cake and presents; it's about the focused attention that is given from one person to another.

Here's a rare question a Pure Jeevan family member recently asked:

I eliminated 100lbs on raw food, but I've been "stuck" for the last year. I feel absolutely amazing when I can stick to raw food, but it's sooo hard when time is limited!

First, congratulations on your success with the raw food lifestyle! You must be feeling like a new person, even though you feel a bit stuck right now.

In one daily newsletter that Wendi and I subscribe to, there was a discourse recently about being right -- but being right for the wrong reason. I've long been interested in that concept; it's fascinating, when you really think about it -- like getting credit on a test for an answer you guessed at, or knowing how to say something in another language but not knowing what it means. Along those lines, I'd like to share some personal opinion with you.

One of the common pro-raw arguments is that it's a calorie-restrictive diet and thus healthy because it limits our caloric intake (a regimen widely associated with extended lifespans in scientific literature).If you consider that a pound of greens or veggies has about 100 calories (generally speaking) and a pound of fruit has 300-400, imagine the incredible amounts of food you could ingest daily and still be considered calorie-restricted (as compared with the recommended number of calories for your build and lifestyle)!

I've been holding on to some things to share here on the blog, and today feels like a good day to share this particular inspirational gem, below. I hope it speaks to some of you in a way that brings about a deeper love for yourself. Many times I have a feeling, based on emails I receive, that I love some of you more than you love yourselves (and I deeply love all of you). That's okay, though. Your time will come to blossom into the self-loving individual that you know you are at your core. Perhaps today what I share will trigger a deeper sense of self-love for you, as it did for another friend.

Back in October, a friend in an online raw community sent me a message about how she was having a tough time with cravings. I responded to her, as follows:

... You CAN do it, too! For me, it took finally loving myself to make the change. I had to KNOW that NOTHING was going to stop me from loving myself. And loving myself meant never putting harmful things into my body EVER AGAIN! So, once I made that decision, I moved forward. I'm not saying I didn't have cravings, but I loved myself through them! ...

Many times in the online communities, the messages you share with others will also be read by individuals stopping by the pages of your friends. That was the case with what I wrote, above. I received a lovely message from another friend in that community, who had read the message I left for someone else. Here's what she wrote to me:

Welcome to Day 2 of Pure Jeevan's "Salad Dressing Week"!? Today we take a trip across the Pacific to the land of the "Rawsing Sun." I've yet to meet any raw vegans from Japan, but would be highly interested in hearing about what it's like to be raw vegan there.

Today's video not only shows a tasty salad dressing recipe, but it's really a testament to bold improvisation in your raw kitchen. In order to create something new, you really have to be willing to experiment. Sometimes you simply fail!? But, more often than not, a recipe that you have not quite perfected just needs some tweaking.