Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Over the weekend, we attended a fairy festival in Eugene, OR, called Faerieworlds . ?It was great fun -- loads and loads of interesting shops, festival-goers in costumes ranging in complexity from simple fairy ears to full-on ensembles, and some spectacular tribal bands on the main stage all day long.

What was unexpected, though, was seeing not just one (which, alone, would have been impressive), but *two* food carts dedicated to raw foods. ?The first was called Luminescent Foods:

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway " Well, it's simple: It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

We've promised many of you that we'd share some ideas for the whole family (especially the children), so here's one idea that might prove particularly popular. In a household of two former English majors, it's only natural that we've always adored and admired alliteration. So, we may be biased to believe that these "Breathtakingly Bejeweled Blueberry Banana Breakfast Bowls" will be as beloved by your beauteous bellies as they are by ours. See what you think!

Before officially starting the new year, I'd like to acknowledge the changes and growth that took place over the past year. It was a whirlwind of changes, sometimes so dizzying that I wondered what I was doing and occasionally questioned whether, or not, I was making mistakes with my life. I followed my intuition, however, and it served me well. I'm here today, remembering the past year and ready to announce plans for this new year that has just begun. It's a beautiful life, isn't it Even when things seem dark and like there is a lot of pain, there is a tremendous amount of potential for new growth and a brighter life than ever imagined.

I ended 2008, perched on a summit and ready to take flight. Before I fly, however, I'm standing still for a bit and enjoying the view. I feel like the entire past year consisted of climbing to higher and higher plateaus of an enormous mountain. While climbing to each new plateau I stumbled, held on for dear life, saw amazing things, and became stronger.When reaching each new plateau, I'd spread my wings and leap, circling the mountain's circumference. But, I wasn't strong enough to fly straight to the peak. It was a year of gradual growth and change -- and I found myself becoming stronger and stronger as I reached the summit.I'm certainly not the same person who started this climb. I have transformed into a more genuine version of myself, a younger and stronger woman emerging from a lifetime of guilt and fear. As I stand on this summit, I feel youthful and invigorated. What lies ahead may be unknown to me, but I know it's within my ability to fly to the highest heights of ANY mountain, to see and do and experience ALL that I desire. It's going to be an incredible future and I look forward to sharing it with all of you!

In recognizing all of the accomplishments of 2008, I think it's important to admit that it wasn't one steady climb to the point I'm at today.The few years prior to 2008 were almost like my training in mountain climbing. Last year there were a lot of tears shed, along with a releasing of physical and emotional baggage that was still clinging to me. I openly shared what I was going through, however, after learning that keeping things inside was slowly killing my spirit. I think if I had to sum up 2008 in just one sentence it would be: In finally releasing everything, I woke up as my true self.

Jim here... Thought I'd post a pic from Wendi's birthday last Friday. Shown above is the "birthday cake" -- more of a birthday treat, really. If it looks decent to you, here's the recipe:

The "cake" part:

Hi there, everyone!

We've been getting a lot of emails and comments about two subjects since we posted our itinerary, so we thought we should respond in a way to help answer the questions/concerns that maybe more of you may be having as well.

There's a peculiar yet recurring kind of argument I get from a number of people from time to time when the subject of diet or health arises. Basically, it goes like this: "Yeah, all of those vegetables and exercise might be good for you, and all of that meat and fried food I eat might be bad for me, but what if you get hit by a truck tomorrow "

This sort of perspective is interesting to me for at least two major reasons.

What a fun weekend we'll be having! We leave later today to visit some friends in Virginia. Sweet little Rhia (a niece's daughter) will be turning one year old and there will be a huge party for her. I'll be wearing a sari, there will be lots of Indian food to tempt me back to the cooked side of life (but, never fear, I am strong!), and we'll be staying up very late enjoying the party Saturday evening.



Mohtarama, Wendi, Mamta, Deborah

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").