Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

There's SO much to celebrate lately! Check it out:

Our dear friend Robin (aka Rawbin) celebrates her birthday today. We created a fun video for Rawbin, who has the ability to make anyone laugh! Rawbin blogs here and you can read her "My Raw Story" installment here.She's also the east coast Raw Spirit Festival representative. (RSF east happens August 29-30, 2009 in Maryland. More info here.)

Q: How Long Do Smoothies Last?

I responded to a similar question a while ago in an online forum. This issue comes up a lot, acually, so I figured I'd provide our response here on the blog rather than simply through an email reply. Here's that response, reworked a bit for our blog:

Optimally, I suppose we'd all just eat things whole, most of the time, instead of blending/juicing ...

For many people, a change in diet is largely a mental issue. You *decide* that you're going to do something different, and then commit to it. You may shop a little differently than before, but quite often that is the extent of any action taken (other than preparing and eating the new foods rather than the old ones).For many, the commitment aspect is the trickiest part. ?Books could be written on this subject alone (and we're sure we've discussed this at length here on the blog).

Today we want to share a super-easy tip to help with the commitment side of this: Keep your fruits and vegetables VISIBLE.

In this video, Pure Jeevan heads to Washington, D.C., to visit some close friends. See what these raw foodists pack to eat for the weekend and hear proof that Wendi Dee is getting younger! A friend who has known Wendi for 20 years says she now looks as young as she did when they first met! *giggles* Raw foods are AMAZING at restoring youthfulness! Are you getting younger, too !

You'll see a picture of a raw apple pie that Wendi created (the recipe is included in our free raw food recipe ebook) and hear her friends rave about the raw cheesecake she prepared for them. It's always nice to make some extra special raw treats for your friends, so they can see that you're enjoying the food that's helping you regain your health (and youth!).

Guess what's pulling into Pittsburgh tomorrow evening? Here's a hint (if you don't already know after reading the title of this blog post!):

After making a 'batch' of green smoothies, what is generally considered an appropriate serving size?

Thanks for the question, Gary!? I don't think I can give an across-the-board answer to fit everyone, since we're all so wonderfully different. The answer would have to take into consideration various factors, such as:

Some of you who are new to raw foods may be happy to learn that there are festivals for individuals interested in the raw foods lifestyle! They are a fantastic opportunity to meet like-minded friends. For those of you who attended the Raw Spirit Festival in 2008, seeing images from that event may stir the magical memories you collected while there.

Below is part two of a two-part guest piece by Rawbin Anderson, in which she recounts her 2008 Raw Spirit Festival J.O.B. experiences of working in the kitchen. Rawbin is now the Raw Spirit Festival East Coast Manager and can be reached at Rawbin [at] rawspirit.com.

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This weekend is Mother's Day, so today's Thankful Thursday is dedicated to the memory of my own mother, Elizabeth.

Jim here... As you're probably aware, Sunday marks the summer solstice here in the northern hemisphere. While the Pure Jeevan family certainly includes many raw foodies living in the southern hemisphere (*nods to our friends in Oz and beyond currently heading into winter*), the majority of our readers will equate Sunday with the official kick-off of much longer, much hotter days. So, we'd like to provide some topical, tropical inspiration for you.

How do you feel about heat Personally, I used to *hate* it. I thought I knew what real heat was, too, having grown up in St. Louis where the summers can be brutal. But, Wendi and I traveled to India once (so far!) and, wow, THAT was real heat. I clearly remember standing on an airport tarmac in a place called Trivandrum, just 8 degrees north of the equator, almost in shock over how hot it was there.

If you like raw cauliflower and fresh mint, I recommend you try this dish! Jim and KDcat don't like raw cauliflower much, so this dish wasn't a big hit with them. I, however, consumed the entire dish before the end of the day! I LOVED it!