Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Quick note: Jim here... So strikingly pervasive is the "winter blues of 2010" that I suspect many of my friends will think this is about them. But, it's just some thoughts, really -- not in response to anything or anyone in particular. (In fact, if anything, it's in response to something related to our dog, which we'll no doubt write about at some point.)

I sense that there is a useful blog post on the topic of "raw during tough times." However, after pondering the topic at length, I'm just not exactly sure what to say about it. I do know that quite a lot of people come to feel disappointed in themselves for straying from the healthiest path. It's a story I've read over and over on raw web sites and blogs, perhaps more frequently in the winter. It starts out the same: Someone goes raw, gets all fired up about it, and soon starts feeling youthful and vibrant again. The high lasts for a while, but then ... something happens. They slip back to cooked foods -- or worse, to junk foods. Sometimes the process repeats itself for years.

At a recent raw food meetup, I was surprised that so many raw foodies aren't aware of the raw almond controversy. Maybe most of our Pure Jeevan family members aren't aware of the fact that most almonds are not raw. It's sad, but very true. In 2006 a mandatory almond pasteurization ruling was created. The rule was passed sometime in 2007, I believe, and since then it's been near impossible to purchase truly raw almonds. Maybe pasteurized almonds don't seem like a big deal to most people.

Raw almonds are alive, yet dormant until they are soaked. Once soaked (or moistened in the springtime rains when outdoors), they sprout to begin growing into almond trees. Once soaked and sprouted, the nutritional content of the nuts change significantly. They are alive and filled with protein and so much more!

Jim here... Here's a compilation of vids from my little Flip camera, all taken over our weekend roadtrip to Washington, D.C. It's not all strictly raw-food related, but does include some raw tips. First up, you'll see our rawsomely packed food coolers. Between using ice and frozen fruits, everything kept cool just fine.

Early in the video, Wendi shares a handy tip for keeping your smoothies cool on the road. If you're going to drink your smoothies right away, you might have little concern for keeping a drink cold. However, we had eaten breakfast already and knew we wouldn't want to get into our smoothies for another hour or so after leaving. Frozen berries to the rescue! (Just make sure to hunt down a large glass bottle with an opening large enough to pour frozen berries into.)

Isn't it amazing how many different, stunningly delicious salad dressings there are in the world ! It's mind-boggling! There could easily be an entire blog devoted to nothing but raw salad dressings -- and I bet, in the right hands, such a blog could go on 5 days / week for literally years before truly exhausting the subject.

The world simply abounds with good recipe ideas -- and "abundance" is really the mentality you need to embrace when you're doing anything in the culinary world, raw or otherwise. The other side of the spectrum is the "scarcity" perspective, which is when you think, "Oh, I'd love to write a cookboook or create a recipe, but there are already millions of them out there and all of the great culinary creations have been done already."

We're going to be running the above banner for a few days as we bring you highlights of the raw food scene in the beautiful Florida Keys.

Jim here... Thought I'd post a pic from Wendi's birthday last Friday. Shown above is the "birthday cake" -- more of a birthday treat, really. If it looks decent to you, here's the recipe:

The "cake" part:

Welcome to Episode 4 of Know Your Food. Wow, the PEAR episode is here at last! Aren't you thrilled to know that? Of ALL of the fruits, veggies, nuts, seeds, herbs, etc. in the knon world, we finally got to the wonderful pear. Well, it's no surprise, when you think about it. After all, sweet, mild pears are usually among the first fruits fed to babies. So, chances are, you were fed them, too, as a toddler. So, let's dig in, shall we?

Pears contain water-soluable fiber (pectin), Vitamin A, Vitamin B1, Vitamin B2, Vitamin C, Vitamin E, Copper, Potassium, Posphorous, Folic Acid, Niacin, Iron, Magnesium, Sodium, Sulphur, Calcium, and more! They lower your blood pressure, releive inflammation, lower cholesterol via pectin, calm the stomach, cool the body, prevent cancer via anti-oxidants, boost your energy via the fructose/glucose, reduce inflammation, help your bones/calcium levels, aid in pregnancies via the folate, and much more. Pears are GREAT for you, so eat them regularly!

Jim here (again!) A little over a month ago, we couldn t contain our excitement about an online contest to win the best job EVER ? living as caretaker of a tropical island in Queensland, Australia, on the Great Barrier Reef for 6 months (and being paid $100k for the task!).

The deadline has come for this and, as we promised, we BOTH applied. You saw my video, below. Here's Wendi's application. Once again, we hope you'll view the video & rate her a 5!!! You can click the screenshot above, or go there directly via this link. (As I said below, I ve heard that the rating system can get a little screwy on that site ? that you need to wait for it to load and maybe mouse over the rating part first. But, a 5-star rating would really help, as would the traffic, even if you don t watch the entire video.)

A partial group picture from the retreat.

The 3-Day Raw Food Spiritual Ashram Retreat was a success! All my time and effort that went into creating the event was well worth the experience. When Leela Mata and I discussed a possible raw food retreat about a year ago, I had no idea how to go about creating such an event. I have never done anything like this, so I approached it by asking myself: "What would I want if I was attending a raw food spiritual retreat " From there, I created a retreat that I would love to attend, myself. In fact, when it was completely organized and guests began signing up, I wished that an identical event existed that I really could take part in, as well!

Mmmmmmmmm! ?I'm sitting here at my computer eating the Best Organic Fuji Apple Ever. Don't believe me? ?Here's a picture of the apple I'm eating right now:

Looks dee-lish, right? ?(Okay, so maybe it's not the most appetizing pic in the world...) ?Anyway, one interesting thing about this apple is that I bought it (a whole big bag of them, actually) because it was so cheap. (I'm on a relatively tight budget these days.) ?But, if it was so cheap, how could it be so tasty? ?(And organic, too!) Well, that's where the basic law of supply and demand come in. Whenever a crop is at the peak of its season, the supply rises considerably. Instead of the store receiving X number of bushels of apples, they receive 5X or more. So, they slash prices to move that kind of volume.

End of day 4:

Yesterday I decided to go ahead and consume what my body was telling me it wanted: cooked, fermented rice and lentil pancakes. Well, the restaurant nearby that makes the Uthappam doesn't serve them until 5pm and it was lunch time. So, I ordered the simpler, steamed, fermented rice and lentil patties called Idli.