Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway " Well, it's simple: It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

Welcome to the very first Take the Time Tuesday entry! What's Take the Time Tuesday, you may ask? Well, it's a time to meet someone special. Each Tuesday we'll introduce you to an individual or business we think might be of interest to you. So, who's in the spotlight for this very first Take the Time Tuesday entry? Pure Jeevan, of course!

Take the Time to Meet...

The mono meals ended and I did create that beet pasta with alfredo sauce that I was dreaming about. So, here's the recipe:

BEET PASTA

Hi there, Pure Jeevan family! ?Jim here... A few weeks ago, I'd been reading about Bibi McGill, the guitarist and musical director for Beyonce. It was a fascinating piece (linked to below, actually) and, to my complete surprise at the time, touched on her fairly serious interest in raw foods -- and, wouldn't you know, she also lives right here in sunny Portlandia!

Soon, I realized that I'd seen her name around town before -- and Wendi did, too! There are these absolutely addictive kale chips, you see... (We like to get them at our local food co-op from time to time because they're truly something special.) ?But, until recently, we didn't piece it all together -- that one person manages to produce this distinctive brand of raw snacks, teach yoga classes here in Stumptown, AND somehow also tour the entire globe as lead guitarist ?for world-class acts like Beyonce and Pink!

Jim here... We're at an interesting juncture here at Pure Jeevan. For the moment, we're still living a little more "in the box" than we plan to in the near future. One example of this is my personal excitement about Fridays. Oh, I suppose Fridays will always seem special to me somehow. But after years of the corporate routine, Friday remains the most welcome weekday.

Friday signifies the end of the five-day stretch during which most people do whatever they happen to do to pay the bills, to keep (raw!) food on the table, and a roof over their heads. While I know of and admire many people for whom the work week is generally meaningful and rewarding, I suspect that the majority of people go through it simply for the money. Sure, many "like" their job (or, perhaps more aptly, "don't hate it"), but I have met too few who absolutely love their jobs. (Come to think of it, I've met quite a number who actually do hate their work!)

Day 8:

Let's focus on creativity for a bit. This is an area where many men have been comfortable expressing a feminine quality, especially when done through art and music. I say many, because we all know at least a few men who were raised to believe that a strong, powerful man doesn't spend his time with such frivolous things. Instead, he works hard to earn an income to support his family. In the past, and still sometimes today, creative men were viewed as weaker and less masculine, not practical and in control. The feminine quality of creativity was, however, encouraged in women who were afforded more time for such "frivolity."

Wendi tells a funny story sometimes about a woman she'd met who was considering undergoing gastric bypass surgery to help her lose weight. When Wendi asked the woman whether she'd consider changing her diet to a raw foods regimen, she responded with something like, "Oh, no, that's too radical."

This is really what it's come to in society; having part of your digestive system surgically altered (in a profound, irreversible, dangerous, and invasive way) is no more than some nonchalant, consequence-free elective decision ... while eating more salads is viewed as "radical."

Continuing with our week of ways to keep a sharp mind, let's focus on the one widely accepted indicator for dementia or alzheimer's: heart disease. If one wants to dramatically reduce the chances of brain degredation, the first step to take is keeping the heart healthy.

The key advice most health specialists agree on when it comes to a healthy heart is the reduction (ideally eliminatain) of unhealthy fats in the diet. The unhealthy fats are usually seen as solid fats, like butter, margerine, and shortening. However, it's important to not overlook the fats that are also found in meats. By substituting unhealthy fats with something healthier for your heart (like extra virgin, cold-pressed olive oil), as well as transitioning to leaner meats if you are a meat eater, you will be taking some important steps in keeping your heart healthy, as well as your mind.

In writing and researching our previous two posts, we came across a number of articles mentioning the benefits of chlorophyll for those who have been exposed to radiation. Nothing seemed to go so far as to call chlorophyll a cure-all. But, many sources cited clear benefits -- and it's great to read about potential preventative measures and treatments available through natural means. For example, the best source we found mentioned some specific studies:

Jim here... Today Wendi is busy preparing for a multi-day activity that I'm sure she'll be writing about later this week. So, I thought I'd field a question we received recently (one directed specifically to me). We do receive a good deal of questions at our Raw Food Diet Question In-box (at Questions [at] PureJeevan.com), so feel free to send any in that you may have, and we'll definitely get to them all here in time. In any case, one reader writes:

As drawn as I am to a raw diet, being mostly cooked vegan right now, I can't help but come up against this each time: Since produce is, after all, mostly water, what did you eat while transitioning that didn't lead to shoving in lots of bread, potatoes, etc. Do you just eat lots and lots of, say, oranges, at one go? This has always been my raw downfall. I'm sure the answer is very simple.

Wow, this is a great question, and one with many possible answers! To begin, let's recognize that this isn't a question from a "SAD diet" eater. ?Being a vegan, alone, takes significant learning and (often) self-discipline to accomplish successfully. It's also, in my view, an excellent dietary and lifestyle choice for many people, regardless of whether they ever decide to try a raw foods diet. So, this question is rather advanced.