Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




If you ve been a Pure Jeevan family member for a while, you know we don t always focus on food in regards to health. Health isn t only about the food you put into your body; it s about so much more. We are mental, spiritual, emotional, physical beings who thrive best when we have a balance in all those areas of our lives. Humans are, for the most part, social beings. If we lack something as vital as social interaction, we become out of balance. As young children, our primary social interaction is through direct contact with our parents and close family members. As we mature, almost all of us develop friendships with individuals outside of our family s social circle. Friendship is essential in helping us maintain a healthy balanced life.

How we meet friends, and how we interact with them, has been changing over the years as online social media communities have been created. For those living a raw food lifestyle and using the Internet to connect with like-minded others, you have no doubt realized there is a strong and growing virtual raw food community online. It s a large tribe, of sorts, where we are able to wander from website to website, meeting others and creating friendships together. (Be sure to join Pure Jeevan s Facebook page to connect with other Pure Jeevan family members.)

Continuing with our Taco Week, here's a quick and easy (and delicious) salsa recipe. You can really have a lot of fun with salsa, and can get highly experimental if you like. Almost anything tastes great in salsa. This one is fairly basic, so feel free to spruce it up with some of your favorite ingredients. Let us know in the comments section some of your favorite variations so you may inspire others!

What do you do when you spend the night or week-end at someone's house and they're not raw. Do you take your blender and all that

Super question, Joanna!? I'm sure you also have a great answer for this. I think I do, too, but it's probably more complicated than a lot of people would like.For me, the factors that complicate the "travel to non-raw households" issue include, but are not limited to:

We now have two more raw food snack companies sharing some of their goodies for the retreat gift baskets! A special thank you go out to:

It's time for a little Phun Phriday Philosophy. (I hope you don't mind a little levity as we end this glorious week ) It just occurred to me that philosophers and self-development gurus commonly admonish against "attachments." Isn't that true ?We're attached to our egos, our possessions, our relationships. All attachments are bad, it is said. I believe one of the primary tenets (Noble Truths) of Buddhism centers on this very thing -- that our attachments cause suffering.

Well, all of that may be food for thought. But, when it comes to food for your body, I'm here to tell you that attachments are GOOD -- especially, when we're talking about the shredder attachment for your food processor!? Oh, don't lie to me, fellow raw foodie (or raw aspirant, as the case may be): You know you've neglected this wonderful tool, haven't you? -- relegated it to some unimportant place in the back of a kitchen drawer somewhere, right ! Well, it's time to rediscover the shredder blade! Your mission, should you choose to accept it, is to reconnect with this delightful food processor attachment.

In a recent post we announced that we were interviewed by Rhio for her Hooked on Raw with Rhio radio show that airs on NY Talk Radio (formerly known as Tribeca Radio). Rhio is an amazingly talented woman; we encourage you to check out her Rhio's Raw Energy site that has a lot of helpful information about the raw and living foods lifestyle.

Rhio talked with us about all of the projects we've been working on. She was particularly fond of the All Raw Directory, but she was also thrilled about our cross-country raw food tour and the raw food publishing company that we'll be starting in the near future. She asked us about our successes with the raw food diet, about our daughter, and so much more. If you have the time, we'd love for you to listen to the interview and let us know what you think! It was our first professional interview and we enjoyed it!

Here's a link to check out interviews that Rhio has conducted: Hooked on Raw with Rhio/NY Talk Radio.

It's been a while since we offered an update on Wendi's health challenge. So, I asked if she felt up to writing a blog post to let everyone know what she's going through, highlighting a few new directions taken of late. As usual, I added some color splashes and graphics here and there, just for aesthetics. But, the following post is from Wendi. -Jim

Many thanks and lots of love go out to all of you for the love and support you ve been sending my way. I can t spend much time at the computer, but Jim has been trying to keep up with my email and he s been passing along your love, concern, advice, and healing energy. Thanks so much for everything, including the things that have arrived through the postal service. I definitely feel the love from all of you and I want you to know that each and every one of you means so much to me! * blows kisses *

Jim here... Yesterday I promised to hypnotize you, so here it is (below). This is something I published elsewhere long ago, slightly modified. Interestingly, in the original version, I'd made reference to various cooked food items -- for example, describing the smell of fresh-baked muffins as comforting. Well, as pleasant as that smell may be to everyone, I just thought it would be odd to include it here on a blog devoted to raw foods.

I think, by the way, that next week I may post a piece on aroma and how it dovetails with raw foods. I'm sure there are interesting things to write about that topic. For now, I'll simply point you to the funny hypnotism picture, below. While it characterizes hypnotism as a sort of mystical power wielded over another's true will, that's definitely not the case. As you'll see, the text below is really just a very innocent, very calming, relaxing suggestion. Read it seriously and see if you aren't relaxed and happy afterward. Have a great weekend!

Day 8:

Let's focus on creativity for a bit. This is an area where many men have been comfortable expressing a feminine quality, especially when done through art and music. I say many, because we all know at least a few men who were raised to believe that a strong, powerful man doesn't spend his time with such frivolous things. Instead, he works hard to earn an income to support his family. In the past, and still sometimes today, creative men were viewed as weaker and less masculine, not practical and in control. The feminine quality of creativity was, however, encouraged in women who were afforded more time for such "frivolity."

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

I knew right away that I would be filing this under our "Fun-filled Friday" bannner. Finding pawpaws is a huge treat! They're surprisingly little-known, and also very surprisingly tropical in nature. Who would think that something this delicious and exotic-tasting would thrive in so much of the non-trpoical world!? In this video, you'll learn where to look for pawpaw groves, how to identify a pawpaw tree, and what pawpaws look and taste like.