Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Just wanted to say quickly that I'm heading off to the Raw Spirit Festival (RSF) today! I'll be carpooling (or, vanpooling) with our friends Melissa and Dave Sokulski, their daughter Ella, and our friend Bethany. We're all volunteering at RSF, which should not only be a lot of fun, but should also be a great way to get to know many other fellow raw foodies.

So, we'll be arriving Friday to help set up, enjoying the festival over the weekend, and staying Monday to help them "break it down." Since we need to leave Monday, we'll likely miss a fun-sounding party at Rawbin's place Monday night. But, I'm sure it'll be a blast overall, and it'll also be fun to camp out again, as I haven't done that in a while. I especially hope I'm also able to light something on fire, as I always love the fire aspect of camping most. Maybe I'll run into some of those raw foodies who spin fire-poi and can learn a new skill!

As raw foods enthusiasts for many years, Wendi and I have had the pleasure of patronizing raw food restaurants literally from coast to coast. Between us, we've been blessed to have sampled a more diverse spread of raw gourmet foods than have most people. (We hope that many others get to do this as well!)

From time to time in anyone's raw journey, it seems inevitable that thoughts crop up about opening a raw restaurant. For some, it's likely no more than a passing fantasy; for others, it may well become a firm business goal. We believe this is a fine and noble goal -- one that we'd like to see more people accomplish!

After making a 'batch' of green smoothies, what is generally considered an appropriate serving size?

Thanks for the question, Gary!? I don't think I can give an across-the-board answer to fit everyone, since we're all so wonderfully different. The answer would have to take into consideration various factors, such as:

As you can see from yesterday's post, Pure Jeevan keeps extremely busy during the year. What's up for 2010? Let's just say... more amazing information, inspiration, education, motivation, and cutting-edge health features! This post will be considerably shorter than last year's counterpart. In January 2009, we ran a 3-part series on looking back and looking ahead. While that was super-productive from a planning perspective, a few important points come to mind as we ponder the same issues once again:

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Do you need to be 100% raw to release excess weight and regain your health There's no difinitive answer for that question because we are all unique. Sure, our bodies function pretty much the same way, but there are still enough differences that make it difficult to answer a question like that for it to be true for every single individual.

Most of us have heard of, or know, someone who doesn't eat a healthy diet, who smokes cigarettes and/or drinks alcohol, doesn't get enough rest, and also lives a stressful life---yet that person still has a healthy body and is over 80 years old. People like that seem to have resiliency built into their genes. Sure, who knows how long a person with such resilient genes could live or how vibrant a life that person could enjoy with a healtheir lifestyle. But, the fact remains that it seems no matter what a person's lifestyle is like, if you are born with resilient genes you are pretty much invincible to most illnesses.

A majority of the population isn't born with such impressively hardy genes, however. Most bodies can withstand the stresses of an unhealthy lifestyle until middle age. At that point, however, the body begins to show signs of ill health (excess weight gain, aches and pains, and the start of many diseases such as diabetes or high blood pressure). For a majority of those individuals, some healthy lifestyle changes can make a huge difference. Many individuals regain their health simply by changing their diets to include less fat and more vegetables, and by increasing their amount of exercise. Sure, it's a bit of work to make such changes, but if many people are committed to improving their health those simple changes can make a drastic difference in their lives.

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!

Jim here... As you're probably aware, Sunday marks the summer solstice here in the northern hemisphere. While the Pure Jeevan family certainly includes many raw foodies living in the southern hemisphere (*nods to our friends in Oz and beyond currently heading into winter*), the majority of our readers will equate Sunday with the official kick-off of much longer, much hotter days. So, we'd like to provide some topical, tropical inspiration for you.

How do you feel about heat Personally, I used to *hate* it. I thought I knew what real heat was, too, having grown up in St. Louis where the summers can be brutal. But, Wendi and I traveled to India once (so far!) and, wow, THAT was real heat. I clearly remember standing on an airport tarmac in a place called Trivandrum, just 8 degrees north of the equator, almost in shock over how hot it was there.

After so looooong, the much-awaited Episode 6 is here of "Know Your Food"! Aren't you thrilled? Well, WE are. We're fantastically excited to announce that we have SIX thrilling new eipsodes "in the can" (as we film buffs like to say). So, here's the first of those six, in which your humble nutrition researchers reveal the hidden secrets of cacao, that delicious tropical ambrosia that opens your heart like nothing else. So, grab a raw chocolate snack of your choice and curl up in front of your favorite flat screen. Here's the vid:

Whoa, what'd you think of the "Monkey Brains" scene ! Have we finally used EVERY SINGLE hoaky feature of the Windows Movie Maker software? (Don't answer... Those were rhetorical questions.) In case you couldn't read some of the nutritional information, here's a summary of the key components of this delicious bounty from the Earth's equatorial regions. Raw chocolate contains:

Jim here... As you may have noticed, Pure Jeevan was offline for the past week. I wish this absence had been for some pleasant reason that I could now write about. But, in truth, it was because my mother passed away last Thursday afternoon. It's not easy to write about so soon afterward; we're all painfully unprepared to describe my mother using the past tense. Her passing still just doesn't seem real to me or to anyone who knew her.She was without a doubt a remarkably beautiful, happy, and loving person who, for 65+ years, really made a difference in a lot of people's lives.

Beyond her ties to Wendi, KDcat, and me, she was also known to some Pure Jeevan family members as well as others in the raw food community. She appeared here just a few months ago to share a raw hummus recipe. And, I know she had visited and/or joined a few other raw foods sites during the past two years. She really did have an interest in it, and always loved her veggies and a good salad. In fact, she was one of those people who actually ate fairly healthfully, relatively speaking, yet still faced serious health challenges.

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!