Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Back when we ate cooked foods (especially way back when our menu was not exclusively vegan), parmesan cheese seemed to be a staple of our existence (especially for Jim). We'd sprinkle it liberally on pasta dishes, salads, soups, and more.

As is typical for many raw foodies, you often realize after going raw that it was not always necessarily the food itself that you craved (no matter what it was); often it was simply the texture, the spices, the various flavors and tastes, etc. And that realization leads raw chefs to wonder whether the same experience can be recreated using only raw ingredients.

For the most part, I've been eating intuitively from the very start of my raw food journey (which began over two years ago!). I noticed that I was drawn to different foods for blocks of time, and as my interest would wane I'd find myself drawn to another raw food. Anyone who has followed my story to health knows about my love for young Thai coconuts. My entire body would vibrate with physical excitement every time I picked up another case of those life-enhancing baby coconuts. I felt like a child receiving a much-desired gift---giddy with excitement and unable to stand still. I'm not just saying that, either---it was a very strange sensation, feeling such excitement over a food.

Well, my love for the coconuts faded and I found myself drawn to other foods over the past few years. However, none of them ever compared in intensity to my desire for the coconut. I can't recall all of the foods I cycled through, but there were plenty of food cycles I went through. Currently, I'm intuitively drawn to the pineapple. I want to eat it at least once a day, sometimes more. I haven't tired of it in the least bit.

It's time for a little Phun Phriday Philosophy. (I hope you don't mind a little levity as we end this glorious week ) It just occurred to me that philosophers and self-development gurus commonly admonish against "attachments." Isn't that true ?We're attached to our egos, our possessions, our relationships. All attachments are bad, it is said. I believe one of the primary tenets (Noble Truths) of Buddhism centers on this very thing -- that our attachments cause suffering.

Well, all of that may be food for thought. But, when it comes to food for your body, I'm here to tell you that attachments are GOOD -- especially, when we're talking about the shredder attachment for your food processor!? Oh, don't lie to me, fellow raw foodie (or raw aspirant, as the case may be): You know you've neglected this wonderful tool, haven't you? -- relegated it to some unimportant place in the back of a kitchen drawer somewhere, right ! Well, it's time to rediscover the shredder blade! Your mission, should you choose to accept it, is to reconnect with this delightful food processor attachment.

We now have two more raw food snack companies sharing some of their goodies for the retreat gift baskets! A special thank you go out to:

Jim here (again!) A little over a month ago, we couldn t contain our excitement about an online contest to win the best job EVER ? living as caretaker of a tropical island in Queensland, Australia, on the Great Barrier Reef for 6 months (and being paid $100k for the task!).

The deadline has come for this and, as we promised, we BOTH applied. You saw my video, below. Here's Wendi's application. Once again, we hope you'll view the video & rate her a 5!!! You can click the screenshot above, or go there directly via this link. (As I said below, I ve heard that the rating system can get a little screwy on that site ? that you need to wait for it to load and maybe mouse over the rating part first. But, a 5-star rating would really help, as would the traffic, even if you don t watch the entire video.)

You rarely hear us talk about our daughter here on the blog. Some of you have noticed and asked questions about her through email. I'd like to tell you why we don't write about her very much, because there's something to be learned from it.

First, I usually don't like to write about people unless I get their permission. This is especially true when my daughter is concerned. I respect her privacy if she chooses for me to not share things about her life. Years ago when I knew I wanted to create the Pure Jeevan site, I talked with Jim and our daughter about it. I said it was something I felt drawn to do, that I felt it could help a lot of people, but I wanted it to be a family site if it's something they were interested in doing along with me. Jim agreed to help me at the time, but didn't fully embrace Pure Jeevan himself (now, however, he has become a very active part of this site and all of our projects). Our daughter, however, said from the very beginning that she didn't want any part of it.

Rita Romano, author of the widely available book Dining in the Raw and executive chef for many years at the Hippocrates Health Institute, is a true pioneer of the raw movement. We were thrilled to have the opportunity to visit with her and her two lovely Boston Terriers, Angel and Oreo. Here's PART TWO of our talk with her:

Recently, we were asked how to balance meals when one individual is an under-weight-open-to-raw-semi-carnivore and the other is overweight and feels the need to be on a raw food diet to lose weight and regain health.

Many of you reading this will agree: It's wonderful that the partner is open to the raw food diet! That's going to make life so much easier. Many on the raw food path lack a supportive partner, and that's an issue we've discussed in the past here on the blog and will continue to address in the future.

Today is my birthday!!! I have always loved birthdays---my own, as well as those of my friends and family members. Some people don't make a big deal out of birthdays, but I think they are super special! For me, celebrating a birthday isn't about the cake and presents; it's about the focused attention that is given from one person to another.

... just a quick interruption of "Crazy Week" to do two things:

1. Congratulate Natural Zing on their 8th year in business!

Jim here with another Weird Wednesday.

Recently, at the store, I came across a little plastic tool, priced at $1.49. It was an orange peeler. I'd never heard of such a thing. As someone who eats about 20 oranges/week, I was intrigued. Do you mean to tell me, I thought, that my days of laboriously de-skinning oranges would disappear (those trips to the company bathroom to remove the orange pulp from my fingernails!)?