Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




When you get into raw foods, one thing you're probably going to notice from time to time is that others are "concerned" about your health. This is hugely ironic -- not only because it's likely your own concern about your own health that brought you to raw in the first place, but because you most likely hold the conviction that the raw food diet (or some close variant of it) represents the most healthy dietary regimen available for humans.

Nevertheless, you'll receive a lot of concern. You'll receive it even when you have that "raw glow" and are looking and feeling better than you have in years! The main concerns:

Here it is...the Queen of all Juices! It's cooling, cleansing, light, easy, delicious, pretty, promotes weight loss, energizing, vibrant, and FUN!

Can one simple juice really be so wonderful for your body? Yes!! Following is the recipe, as well as some highlights about the ingredients and why it's so great for your body.

Cooling and Cleansing Juice

(Serves 1)

4 medium apples

Hi Everyone. It's Friday... Let's have some fun!? For today's blog entry, I thought I'd post my submission to the recent video contest held by the Vita-Mix company. They were looking for a new spokesperson, and offered a $10,000 prize for the best video. I didn't make the final cut, but did have a good deal of fun making this short video. Hope you like it:

Jim here again... So, instead of Episode 1 of "Know Your Food," we present Episode 0.5, which documents the high drama of launching a video blog. Quite intense, my friends... Recall yesterday's installement -- when we captured the initial moment of inspiration in our library? Well, today's installment is a "confession cam" one, just like you see on every reality TV show ever produced.

The question is: Will we EVER actually launch our nutritional web show? Stay tuned...

This recipe is an adaptation of one from "Rawvolution", by Matt Amsden. As of this point in time, "Rawvolution" is my favorite recipe book. Most of the recipes are high in sodium and fat, but very satisfying for those who are used to eating cooked foods.

Egg-less Egg Salad

This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

After so looooong, the much-awaited Episode 6 is here of "Know Your Food"! Aren't you thrilled? Well, WE are. We're fantastically excited to announce that we have SIX thrilling new eipsodes "in the can" (as we film buffs like to say). So, here's the first of those six, in which your humble nutrition researchers reveal the hidden secrets of cacao, that delicious tropical ambrosia that opens your heart like nothing else. So, grab a raw chocolate snack of your choice and curl up in front of your favorite flat screen. Here's the vid:

Whoa, what'd you think of the "Monkey Brains" scene ! Have we finally used EVERY SINGLE hoaky feature of the Windows Movie Maker software? (Don't answer... Those were rhetorical questions.) In case you couldn't read some of the nutritional information, here's a summary of the key components of this delicious bounty from the Earth's equatorial regions. Raw chocolate contains:

On August 31st, my project will be finished enough to present it as a

GIFT TO THE ENTIRE RAW COMMUNITY!?

Here's an older post, from August 2008, about modifying one's diet to experiment with attaining even greater health. ?I know the before/after pics, alone, are inspirational enough to live a raw vegan lifestyle!

*blows kisses to everyone*

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As promised, here's another question I'd like to openly address here instead of via Wendi's email system. This one also comes up from time to time, and I told this person to watch out for my two cents on this issue. So, here it is. The reader asks:

... During your transtioning to a raw food diet & the loss of so much weight, what if any exercising were you doing along the way

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!