Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




If you ve been a Pure Jeevan family member for a while, you know we don t always focus on food in regards to health. Health isn t only about the food you put into your body; it s about so much more. We are mental, spiritual, emotional, physical beings who thrive best when we have a balance in all those areas of our lives. Humans are, for the most part, social beings. If we lack something as vital as social interaction, we become out of balance. As young children, our primary social interaction is through direct contact with our parents and close family members. As we mature, almost all of us develop friendships with individuals outside of our family s social circle. Friendship is essential in helping us maintain a healthy balanced life.

How we meet friends, and how we interact with them, has been changing over the years as online social media communities have been created. For those living a raw food lifestyle and using the Internet to connect with like-minded others, you have no doubt realized there is a strong and growing virtual raw food community online. It s a large tribe, of sorts, where we are able to wander from website to website, meeting others and creating friendships together. (Be sure to join Pure Jeevan s Facebook page to connect with other Pure Jeevan family members.)

Jim here... I was listening to a radio commercial the other day that promised to reveal the "secrets that credit card companies DON'T want you to know." You hear that kind of rather manipulative marketing all the time, right? It's a psychological thing, I suppose -- filling your mind with intrigue almost instantly. My credit is pretty decent, but I was thinking, "Wow, I wonder what those secrets are?!" We humans are curious creatures, aren't we?

But then I started to laugh to myself, imagining a raw foods radio spot adopting that technique. "Buy our special report and learn all of the Secrets that Raw Foodists do NOT Want YOU to Know!!!" And then I laughed some more. Know why? Because, when you think about it, there are absolutely, positively NO secrets raw foodists don't want you to know! Isn't that stunningly cool? In fact, the entire message of the movement is conveniently included right there in the words "raw foods." It couldn't be simpler -- the cure for what ails so much of the planet, neatly summed up in two words.

While I was growing up in the Midwest, I had a rich uncle who lived out East in Philadelphia. I didn't know him very well at the time, but would often glean stories via the family grape vines of his business successes. After high school, I attended college in Northeastern Pennsylvania -- Wilkes University -- where, incidentally, I first met Wendi! :-)

Being out there, I got to visit my uncle from time to time, and dine with him and his family. ?Among other things, he was quite the gourmand. I'm not so sure what he'd have thought of raw foods, although I suspect he'd have appreciated the many gourmet efforts.

Jim here... Wow, did you read yesterday's post ? Wendi is away for a month starting today. That's like a year in Internet time, right?

So, I guess I have the blog to myself for a while. So strange... I mean, I helped her set it up back in late '07, contributed numerous articles and a lot of behind-the-scenes time along the way, and then got really involved here (regularly -- daily, even) about a year ago. But, I never "had the keys" all to myself for a long spell. I feel as though I've been entrusted with something important, you know ? I must control that strange compulsion within me to, you know, run a silly cat video or something. But, I'll resist and keep things on-point. (LOL)

Happy Navratri!

You haven't been hearing much from me (Wendi) lately, for a variety of reasons. Over the next few days, I'll be celebrating Navratri and posting here on the blog at the end of each day. In my posts, I'll be sharing some of what has been going on with me and why you haven't seen much of me around, as well as comments on my celebration of Navratri.

This Thursday I want to give a special "Thank You" to Kevin Gianni. He was on my list for a Take the Time Tuesday introduction, but I didn't want to wait until then to tell you about him. I've been following Kevin's work on the Internet since he hosted The Raw Food World Summit last year. You can tell when you hear him speak that he's a genuinely nice, intelligent, caring person. He's honestly listening to what people are saying, trying to absorb the plethora of health information that's available. He asks a lot of interesting questions, too. He then takes what he has learned, condenses it, and shares the knowledge with the rest of the world. He does all of the hard work for us! For this, I wanted to give a special thanks to him.

Thanks to Bitt, yesterday, for pointing out that one possible misinterpretation of yesterday's post (on celebrity weight loss) could be that "thin = healthy." I'm sure that, while there are countless wonderful benefits to being a famous actor, one of the less wonderful aspects of that life must be the pressure to remain young, thin, attractive, etc. It would seem realistic to me to assert that, additionally, women are held to even more objectified standards than are the men out there (although, in fairness, note that 6 of the 11 stars profiled in the Yahoo feature linked to yesterday were in fact men).

In any case, the post's intention was never to imply that one's weight is necessarily the best indication of one's overall health. After all, we all know thin people afflicted with serious health challenges.

Within the raw food community, a controversy seems to have been brewing for the better part of a year! The topic: Agave nectar (also called agave syrup). Surely by now most people know what agave nectar is. For anyone who doesn't, it's a thick liquid sweetener made from, you guessed it, the agave plant.

In general, the production of tasty agave nectar involves heating the plant to a certain temperature (which varies widely according to which manufacturer is making it and which species of agave is used). The extent of this heating constitutes a significant part of the controversy (as most raw foodists believe that heating any food over a certain temperature, usually somewhere between 105 and 118 degrees fahrenheit, renders it "dead").

Pure Jeevan is hitting the road? this weekend, heading to Chicago for some super-double-secret raw business stuff, returning late Monday. (Can't discuss it yet, but it's raw food related and ultra-cool. We'll get to it in due time, I promise.)?

Actually, it's going to be quite an interesting trip, as we have some very serious, very intense work to do in Chicago over the entire weekend, but we're not sure yet whether it'll be Wendi doing the work or me! It all depends on how Wendi feels -- and with Lyme, you just never know. So, one of us will be busy, the other largely free to explore the windy city with KDcaT and Th' Jooge.

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Jim here... We had a whirlwind weekend last weekend when the uber-talented couple Rhio and Leigh came to Pittsburgh for a three-day visit. As many of you probably know, Rhio is a well-known pioneer of the raw food movement, having written one of the definitive books on raw foods, Hooked on Raw. She's also the host of a popular Internet radio show of the same name, for which Leigh serves as primary engineer and co-host. Both have extensive backgrounds in music, as well, which is fitting for such a colorful, vibrant couple.

Saturday, Rhio gave a two-part presentation to a capacity crowd at a local coffee shop / art gallery.Part One was a demonstration on making raw dairy-free yogurt using almonds (a technique demonstrated, I believe, on her new DVD, "What's NOT Cookin' in Rhio's Kitchen " -- available soon on her web site at www.rawfoodinfo.com). According to the yogurt eaters in the crowd (of which I'm not one -- never went in for much dairy), the recipe mimics yogurt perfectly! So, if you're a raw foodie who misses dairy yogurt, you're definitely going to want to connect wth Rhio to learn the technique.