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Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Here's a letter from Wendi to the Pure Jeevan family. I prettied it up a little with some color and graphics. -Jim

Hi there, lovely Pure Jeevan family! I'll be away from the computer for a month, working on some deep healing. It's time to go within and really hear what my body and spirit are saying.

Before we moved to Portland, Oregon, land of all things fresh and organic within walking distance, we had to drive quite a distance to reach the food co-op (the only place that had a good selection of organic produce and other raw food necessities). So, we only went shopping about once a week. It took a lot of trial and error to find ways to keep our weekly produce fresh for about a week.

We learned which fruits and vegetables stay fresh the longest, and which go bad the fastest. Based on this, we stocked the refrigerator accordingly (and used up the produce accordingly, as well). The fruits and veggies that stayed fresh the longest were stored in the backs of the shelves (things like carrots, beets, broccoli, cauliflower, apples, etc.). Next we stored the greens that lasted a pretty good amount of time (like kale and collards). And in the front of the shelves and in the door, we stored the more delicate greens (like lettuces and herbs).

I suppose that, when you buy more produce than the average consumer, you come to observe a thing or two about that produce. We can't say for sure that our assertion is 100% true, but it sure does seem true to us. You see, we've noticed that produce we purchase at farmers' markets tends to keep longer than store-bought. Give it a try yourself, and see if your produce stays fresher longer!

Of course, there are many other benefits to shopping at farmers' markets. Aside from the produce being able to stay fresh longer, you're getting it in a much fresher state than store-bought. So, the things you eat first will be "extra" fresh tasting.

Jim here... Thought I'd cross-post a discussion I put up on Give It To Me Raw yesterday.

Recently, I saw an article advocating a ban on banana consumption based on the premise that, if you don't live in the tropics, you have no business eating tropical fruit. Pointing to transportation costs and the related environmental impact of such transportation, the article argues that, by eating bananas, you're contributing to the destruction of the environment.

Here's Part Two of our interview with Hatice Yavuz, co-owner of Cousin's I.V. raw restaurant in Chicago. Yesterday we talked a lot about Cousin's restaurant and the stories behind that (as well as some interesting notes about European and Turkish culture and attitude toward raw foods). Today we'll get into some of the effects experienced by many after going raw -- things like raw food detox and the strengthened connection between mind and body. Interesting stuff!

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

On March 1st we started a Juice-a-Day Jamboree, to challenge ourselves (and our readers) to include more fresh juice into our diets. We knew we weren't ready for an all-out juice feast, but a juice a day seemed like something we could commit to in our daily lives. So, the Juice-a-Day Jamboree was born. We've been posting periodic updates on our original post about the Jamboree, but figured we'd post periodic juice updates in the main part of our blog, as well, to encourage others to add some more fresh juice to your diets, as well.

We've missed one day of juice since we started the Jamboree. Our original goal was to have our juice first thing in the morning, but we weren't always successful with that. So, we told ourselves that any time of the day is fine, but if we can start the day with a juice we'd prefer it that way. The changes we've been feeling are more pronounced when we begin the day with fresh juice, rather than when we have our juice later in the day.

I love this video, in which Wendi interviews our new Portland-based realtor, Bill Futrell. It's a nice interview, but I love the way Wendi's enthusiasm for raw foods rubbed off on Bill almost immediately. There's even a moment in here in which Bill starts talking about Natural Zing. We thought for sure everyone would think we put him up to that, but he did it absolutely spontaneously! So, thanks Bill for helping to support our Snack Sponsor. Anyway, here's what he had to say about Portland, about where we'll fit in, and about his first exposure to raw foods:

One thing I can tell you for sure: Portland is WAY more expensive than Pittsburgh. A year ago, I invested a ton of time reading about low-cost cob houses, straw-bale construction, Earth-ship homes, homes fashioned from "obtanium," thatch roofs, off-the-grid systems, igloos, you name it -- anything DIY-oriented. (Okay, well not igloos; that was a joke. Even though igloos are probably pretty neat-o.) I'm sure we'll get to many of those types of projects one day still. But for now, as you can see, we're going to put down roots in a really great city out West. We're doing it with intention, though, and in harmony with our mission to help ourselves and others obtain the highest levels of health and happiness.

Jim here... Happy Sunday morning, everyone!? We don't normally post on weekends, but we're sharing this video as a special gift for my mom on Mother's Day.As Wendi likes to say, "Every day is mother's day!"? But, I do like to do something a little special for my own wonderful mom. So, check out this video of a recipe Wendi (mostly) and I created for her. If you remember my reaction to the soup we made recently, it may not surprise you to hear me say that this sauce is the "best #$%^&*^%! sauce I've ever tasted!"

We're typing up and formatting this recipe for Pure Jeevan family members (you know, those who subscribe to our mail list). So, once it's ready, we'll be adding it to the queue of mailings we sent out to keep everyone inspired. This recipe is a keeper!

It's not much longer before I'll be serving all kinds of delicious foods to those attending the 3-Day Raw Food Spiritual Ashram Retreat! I've been working on the recipes and taking pictures to include with the bound materials going home with everyone attending the retreat.

Hey, where the heck is Pure Jeevan this week ??? Sorry for the silence on our end; we're actually in Portland, Oregon, closing on our new digs -- the new HOME of Pure Jeevan!!! Exciting stuff, but we're SO busy that we may not be able to blog again until the week of June 7. But, we'll definitely return by then, and maybe even post a thing or two from here. It all depends on our internet situation. In any case, it's SO wonderful to be taking direct action on the future on Pure Jeevan. It's a huge leap of faith on our part, but it seems right by all accounts. So, see you soon when we return! -Jim & Wendi

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

On May 28, 2010, Gopika wrote: