Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... This post is for anyone who has turned to raw foods in an attempt to become healthy -- to lose weight, lower cholesterol, to lower blood pressure, to beat diabetes, or perhaps to overcome something even more serious. Let me ask you something (rhetorically): Have you ever, in your journey toward optimal health, looked at someone else -- someone else who eats "worse" than you do, yet who appears outwardly more healthy -- and thought, "Why is it so hard for ME and yet so effortless for that person "

Have questions run through your mind such as: ?How can that other person eat all of the wrong things, and yet look healthy? ?Why is it that I eat better than most people, and yet I'm the one facing a health problem Why is it that some people go raw and their issues clear up so quickly, and yet here I am still not feeling and looking 100% healthy? Why is it that physical health is not always bestowed on those who really deserve it?

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

For some odd reason, I've had the privilege of "doing Thanksgiving" with a lot of different friends and families over the years. Because of this, and of course just from talking with others and reading things others have posted, I'm fairly certain that Thanksgiving means different things to different people.For some, it's their favorite annual holiday and fills them with joyous memories of Thanksgivings past and incredible anticipation of Thanksgivings to come. Some historian friends of mine seem fascinated by the historical aspects of the holiday -- the whole story of the pilgrims, etc. On the other end of the spectrum, I've actually encountered a few people who take offense at the very idea of this holiday (and they've got some convincing reasons to protest the wider celebrations)!

While all holidays are certainly "food-centric" by tradition, it's arguable that no other holiday (at least here in America) can match Thanksgiving's reputation in terms of feasting. It's kind of funny when you think about it because many holidays (or, "holy days") are actually traditionally observed by abstaining from food. So, there are fasts, and feasts. I think the majority view, based on my own sampling of various friend and family traditions, seems to be: It's mostly about having a huge meal. Yes, there is certainly an undercurrent of being thankful out there. A few families I've been with have had traditional, almost ceremonial, activities that went along with the meal (e.g., going around the room, taking turns stating what you're grateful for).

How does the following menu* sound for your Thanksgiving meal

Nut Loaf, Apple un-stuffing, Mac Mushroom gravy,

We're heading out of town again! This time we'll be visiting Leela Mata at her Peaceful Valley Ashram, the location of the first raw food spiritual retreat I held last year.

Here's a video I took of Leela Mata last year:

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This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

Today we're running another installment of our "Thankful Thursday" series. This time, we're especially thankful ... for YOU, the Pure Jeevan family! Who'd have thought, less than two years ago when launching this blog, that we'd make thousands of connections with others looking for inspiration on their raw food journey !!? It's simply astounding -- and we're still actually "just getting started."

As always, we're thrilled to provide information and inspiration. It's counter-intuitive, when you really consider it; "raw foods" may be just two simple words, yet there always seems to be more and more to talk about, more people to interview, more success stories to highlight, more recipes to contribute, more tips and tricks to share, more personal reflections to offer.

Here's a picture I took at Portland's Saturday Market last week. We've been pleasantly surprised to find that artichokes grow rather well here in the Pacific Northwest. We don't recall seeing them much back East, but many of our neighbors grow them (both for the artichokes and, I suspect, as ornamental plants).

I suspect that some raw foodists tend to overlook artichokes because they're so traditionally linked with the image of something steamed, stuffed with breadcrumbs, and drizzled in butter -- so, "cooked," "breaded," and "dairy" all together in one recipe! Being half Italian, I grew up eating them this way. My mother almost never said "artichoke"; she always called them an Italian word that sounded like "ga-GO-che-lee." ?She made them just a few times per year, and they were always a huge treat (and we'd often fight over the hearts -- by far the best part!).

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Jim here... A few months ago, I'd posted an article here on the topic of Cognitive Dissonance. This theme seems to crop up from time to time in questions people ask about the raw foods lifestyle. For example, one new raw fooder recently posted a question in a raw foods forum asking whether other raw foodies had reached a place in their lives at which things changed so much that they felt as though they were living a contradiction. Because this struck home for me, I'd like to reiterate my response, somewhat edited, below.

This weekend is Mother's Day, so today's Thankful Thursday is dedicated to the memory of my own mother, Elizabeth.

Two years ago, we were putting the final touches on launching the Pure Jeevan web site and blog. (While the blog archives show material dating back to 2006, the material from '06 and '07 is all pulled from Wendi's "Going Raw" journal, which was kept on another site. We pulled it into this site when we launched it to give those starting out on raw an inside look at one person's experiences in transitioning to a raw food diet.)