Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Anyone else like a good funky beat ? Who's familiar with Kool & the Gang's 1973 classic, "Jungle Boogie"? Surely a lot of people know that awesome tune. If you do, recall some of the main lyrics: "Get Down Get Down, Get Down Get Down!" That's the tune I want you to keep in mind as you read this post. Hear the drums, the bassline, the electric guitar, the horn section, the voices, the phrasing, the overall dynamics of that distinctive groove. Consider how magically it all comes together.

So, Wendi called me this morning and said, "Why don't you put a blog post up about your new challenge "

Let's take a quick look at a few dessert pictures, then compare and contrast, shall we First up is a small slice of some normal pastry:

Looks sinful, right It seems to proudly display its bready crust, its gooey chocolate center, some sort of butter-rich top layer coated with lovable little bits and bobs, and a liberal sprinkling of confectioner's sugar to make the whole thing cute as a wintry scene from one of those holiday specials hosted by the claymation likeness of Burl Ives. I'm sure it's delightfully rich, too. A tad small, though, eh ? It's probably all anyone can take of such decadence without worrying about clogged arteries or putting in extra time on the tread mill for the next three days.

As you can see from yesterday's post, Pure Jeevan keeps extremely busy during the year. What's up for 2010? Let's just say... more amazing information, inspiration, education, motivation, and cutting-edge health features! This post will be considerably shorter than last year's counterpart. In January 2009, we ran a 3-part series on looking back and looking ahead. While that was super-productive from a planning perspective, a few important points come to mind as we ponder the same issues once again:

Here's the next component in our raw taco recipe -- the guacamole. This is Wendi's favorite component! Enjoy!!!

Pure Jeevan is hitting the road? this weekend, heading to Chicago for some super-double-secret raw business stuff, returning late Monday. (Can't discuss it yet, but it's raw food related and ultra-cool. We'll get to it in due time, I promise.)?

Actually, it's going to be quite an interesting trip, as we have some very serious, very intense work to do in Chicago over the entire weekend, but we're not sure yet whether it'll be Wendi doing the work or me! It all depends on how Wendi feels -- and with Lyme, you just never know. So, one of us will be busy, the other largely free to explore the windy city with KDcaT and Th' Jooge.

What a fun weekend we'll be having! We leave later today to visit some friends in Virginia. Sweet little Rhia (a niece's daughter) will be turning one year old and there will be a huge party for her. I'll be wearing a sari, there will be lots of Indian food to tempt me back to the cooked side of life (but, never fear, I am strong!), and we'll be staying up very late enjoying the party Saturday evening.



Mohtarama, Wendi, Mamta, Deborah

Wow, we've been getting a lot of publicity lately.(We'll be writing more about that later.) We're thrilled to be recognized for the work we're doing for the raw food community!

For those newly acquainted with Pure Jeevan, you've already found our blog (this site), and likely our main site. But, we also wanted to highlight another offering we've put a lot of work into -- the All Raw Directory. Here's a screenshot:

Today we welcome Shea Lynn Baird from Monday Night Live. As you may recall from a few weeks ago, Wendi and KDcat visited with Shea and her husband Stephen during their 2010 Trip. While there, they all attended a raw food meetup, and Shea brought a wonderful Thai salad. She shared this delicious creation with all of you in this special guest raw chef edition of Makin' It Monday, below:

Quick note: Jim here... So strikingly pervasive is the "winter blues of 2010" that I suspect many of my friends will think this is about them. But, it's just some thoughts, really -- not in response to anything or anyone in particular. (In fact, if anything, it's in response to something related to our dog, which we'll no doubt write about at some point.)

I sense that there is a useful blog post on the topic of "raw during tough times." However, after pondering the topic at length, I'm just not exactly sure what to say about it. I do know that quite a lot of people come to feel disappointed in themselves for straying from the healthiest path. It's a story I've read over and over on raw web sites and blogs, perhaps more frequently in the winter. It starts out the same: Someone goes raw, gets all fired up about it, and soon starts feeling youthful and vibrant again. The high lasts for a while, but then ... something happens. They slip back to cooked foods -- or worse, to junk foods. Sometimes the process repeats itself for years.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Thinking of Writing a "My Raw Story" Piece for Pure Jeevan's Blog

Fantastic! We d love to consider running your raw story to help inspire others. Please know that the "My Raw Story" series isn't only about success with weight loss on the raw food diet. It's about an overall life change that happens when a raw food diet is followed. We want to hear how your life was dramatically changed by adopting a raw food lifestyle. Below are some guidelines to help you submit your story: